CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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Creative thinking is a process that involves creative problems solving‚ and new ideas or concepts‚ or a new way for an existing idea. Creative thinking gives people the opportunity to create something or make something better that has already existed. Creative thinking is how many items were invented. Creative thinking allows a person to create something‚ or allows a person to improve something that already exists. Logical thinking is the process in which we use reasoning consistently to
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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Creative writing is any writing that goes outside the bounds of normal professional‚ journalistic‚ academic‚ or technical forms of literature‚ typically identified by an emphasis on narrative craft‚ character development‚ and the use of literary tropes. Due to the looseness of the definition‚ it is possible for writing such as feature stories to be considered creative writing‚ even though they fall under journalism‚ because the content of features is specifically focused on narrative and character
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Alaa Daghache 103471792 My Creative Process Dozing off. Yes this is how my creative process starts. When I am in deep thought I tend to doze off into an object where people think I’m daydreaming. When I look away from the world I tend to ignore the details‚ the little problems things might have and just think of the abstract. When this happens I focus on what I want and the ideas that run into my head. I never thought of myself as creative or becoming creative; but after working on some projects
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exploratory and descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal with the use of creative concepts in advertisements which are a mass media issue. The
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1.1 Outline the nutritional requirements of a healthy diet for children and young people A healthy diet for children should be composed of 3 meals a day and a snack covering the right amount of calories for a full day and containing the following elements: * 30% of carbohydrates (Starchy) foods such as potatoes‚ yarns or plantain and (preferably wholemeal when the children digestive system is mature enough) grain like rice‚ wheat‚ oats‚ barley etc…or some pulses. This food group offers
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– The fine line between self-irony and pity Term Paper for Creative Marketing Summer Semester 2014 Lecturer: Mr. Marcel Krenz M.A. Denis Pierre Sickert BA 12 in International Business / Marketing Management Student-No.: 1.12 2214-082 Table of Content 1. Introduction 2-3 2. Analysis of the Marketing Campaign 4-22 2.1. Target Market 4-5 2.2. SWOT – Analysis 5-8 2.3. Creative Strategy 9-14 2.3.1. Statement 9 2.3.2. Brief 9-11 2.3.3
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How to make your creative writing better 1. USE NON-LINEAR STRUCTURE This means that you should practice writing stories out of chronological (or time) order. You could use flashbacks‚ or start your story at the end and then write about events that led up to the crisis. TV shows like Revenge and Lost have used this technique. You could also tell the story from different character’s perspectives. Novels like Across the nightingale floor alternate between the female protagonist’s perspective (written
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include: Direct marketing Posters were printed and placed around the school a few days before the event took place (Appendix) such as on bulletin boards and lifts. The purpose was to raise awareness of the event. The details of the event such as time‚ date and location were shown on the posters. Personal selling Lecturers and student organizers went into lecture theatres to give a short briefing to students on the details of the event. Students were also strongly encouraged to attend the
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