think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be
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Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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1.LIFE FOR US IS BETTER THAN IT WAS FOR OUR FOREFATHERS. This world is moving toward more development since its inception. Long days before people were living in caves and eating raw foods. When stone era moved forward then wooden homes cam and cooked food. Wooden era passed and semi developed era came; people became educated and followed many philosophies.After many years of philosophical era‚ a developed era came and people reached the moon. Now we are in well developed
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where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that
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The positive effects of smart phone in our life Do you know how smart phones are important in our lives? Nowadays‚ everyone is practically has one cell phones‚ and smart phones are gradually occupying a big part of it. In recent years‚ smart phones have a rapid and tremendous development (Chang‚ Chen & Hao‚ 2009).Correspondingly‚ all the cell phones’ industry are having intense competition‚ so they made smart phones not only have the original function‚ but also have a lot of new works that make
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Advertising Objectives Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial‚ continuity‚ brand switching‚ and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Trial The purpose of the trial objective is to encourage customers
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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In the play Our Town by Thornton Wilder the motif of stages of life develops the theme of transience of human life. The motif of the stages of life is used in every of the three acts of the play‚but is shown in different ways. Birth‚ Emily´s wedding with George‚ and her funeral are examples of this motif. The first stage of human life‚birth‚ is shown in the First Act of the play. The playwright introduced this stage by stating that a Polish mother had given birth to twins. The Stage Manager says¨The
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consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes‚ there will be underprovision of advertising relative to social optimum. We also find that the more viewers dislike ads‚ the more likely it is that welfare is increasing in the number of advertising financed TV channels. A publicly owned TV channel can partly
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------------------------------------------------- Our life is being dominated by technology. This is a good trend. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technology has solved many problems that people face and play an important role in the development of many countries. Modern technologies create many kinds of products - computers‚ cloning technology‚ and video games etc. Technology today has made life better and quicker. In our modern society
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