A Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments
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Evaluate the impact of retail surrounding on consumer behaviour How can stores encourage business by managing the atmosphere? In today ’s retail market‚ the competition has significantly increased in term of attracting the consumers by focusing on improving the atmosphere. Bitner (1990) stated that "Such atmospherics planning can make the difference between a business success or failure". However‚ this can be managed by a combination of particular aspects In order to reach the best
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Consumption Behaviour Context Why people buy Iphones People buy Iphone ’s for many different reasons. Some of the common factors as to why people buy Iphones is because of premium quality‚ excellent performance‚ smooth operating software‚ designed to perfectly fit the palm of your hands‚ position in smart phone industry‚ excellent camera. External factors that affect consumers behaviour to purchase the Iphone are factors such as trends in society‚ friends/peers/ families owning the product‚
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Introduction Consumer-buying behavior according to Kotler (2004‚ p.601) is defined as “The buying behavior consumers – individuals and households who buy goods and services for personal consumption.” the term ‘consumer’ can be described as a person who acquires goods and services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her
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regarding the impact of cell phone‚ especially blackberry advertising‚ on traditional cultural. The purpose of the present paper is to examine Indian cell phone advertising‚ focusing on the influence of cultural on cell phone advertising. A brief prescription on Indian culture is provided. Then apply differences culture on details. Results of the study indicate that several aspects of Culture may have impact on the Cell phone Advertising and make the decisions of the customers’ behavior. The culture
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RESEARCH REPORT TOPIC: TO ASSESS THE INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN. YEAR: 2011 TOPIC: INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN. ACKNOWLEDGEMENT “ A MAN ATTAINS PERFECTION WHEN HIS WORK IS WORSHIP OF GOD.” We would like to give our hearty thanks to our research head Mrs. Nivi Srivastava for constant support and guidance. Without her support it was a task next to impossible. She has been a constant motivator for the whole team. The final report is a result
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products designed for surfers‚ general beach goers‚ skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint‚ however‚ it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s‚ just over ten years since the birth of Billabong‚ the successes of the small Australian brand were
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sections: consumer societies concentration of people (urban areas)‚ industrialization and the distance needed to get to and from work created increased need for mobility. Mobile society and mass transit made it possible to use the city streets as form of advertisements pg 267 capitalist society is dependent on the overproduction of goods‚ so increasing desire for products is a must pg 267 therapeutic discourse is the promise of self fulfillment or cure to some ailment the consumer is suffering;
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Introduction…………………………………………………………………………………3 (1.1) the needs‚ motives and personality of consumers……………………………………4 (1.2):Snack Food Personality Traits……………………………………………………......5 (1.3) explaining how personality and motivation in the ads effect consumer behavior. Table (1.4): the Personality-like Associations of Colors……………………………… 6 (2.1) Consumer Personality as illustrated in HSBC Print ads…………………………..7 (2.2) Motivations as the consumer “drive” illustrated in HSBC Print ads……………..8 Conclusion…………………………………………………………………………………
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COURSE: BUSINESS INFORMATION TECHNOLOGY. LEVEL: DEGREE. CARD NO: 1001-12 TITLE: FILLING STATION SOFTWARE SYSTEM PROPASAL. PROPOSAL SUPEVISER:MR SABUNI PRESENTED BY: Roselyne Mungai. Development of a filling station software. BACKGROUND The world is changing rapidly and with the emergence of technology The gas stations system is software that illustrates the kinds of changes that we need to embrace to work on efficiency‚ conveniences and fast
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