1 BRAND EQUITY OF PROCTOR & GAMBLE Introduction This paper will answer question regarding the marketing strategy and case study of Proctor & Gamble. Proctor & Gamble Success Factor P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee
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CONSUMER BEHAVIOR STUDIES. CONSUMER BEHAVIOR: Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people’s wants. It also tries to assess influences on the
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how they would react to a given situation mentioned in the survey. However‚ the first half of the survey was easier for the participants to respond to compared to the later part of the survey. This was because the question format had the greatest influence on the time the participants took to think of their responses. The second set of questions asked the participants about their feelings pertaining to close relationships. They were presented with a statement about themselves and were then asked
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Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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Exploring Online Consumer Behaviors John A. Smith and Jane L. Doe Liberty University Exploring Online Consumer Behaviors The overall objective of this research was to document people’s reactions‚ attitudes‚ motivations‚ and behaviors that have affected online purchasing behaviors. The World Wide Web has been accessible to the public now for over twenty years. It came upon the world and exploded in popularity like few things have done in the history of the world. The purpose of this research
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Chapter 4 : Consumer Markets and Consumer Buyer Behavior Question 1 How might a marketer influence a consumer’s information search through each of the four information sources discussed in the chapter? A marketer might influence a consumer information search through several information sources include personal sources (family‚ friends‚ neighbors‚ acquaintances)‚ commercial sources (advertising‚ salespeople‚ dealer Web sites‚ packaging‚ displays)‚ public sources (mass media‚ consumer rating
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CHAPT 5 PERSONALITY AND CONSUMER BEHAVIOR “ A preference is an inborn tendency to be‚ act‚ or think in a certain way. While we do change and grow‚ and may seem to be different at various times in our lives‚ our basic personality style remains the same” Jan is a practical person who likes to repair automobiles and prefers any job where he doesn’t have to be behind a desk all day. Karen is inquisitive person who enjoys solving problems that require a lot of research. Kathy is compassionate
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and Memory) Required Readings: 1. Retail Store design manipulations: Marketers Track Retinas to Find What Draws Consumers - WSJ.com * What consumer sdo and what they say they do it completely different. * The use of computer simulations and eye-retinas to better understand what attracts consumers‚ rather than focus groups and in-dept interviews as consumers will always try to please their testers and overestimate their interests of the products. 2. Another retail store market
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APJRBM Volume 1‚ Issue 3 (December‚ 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA‚ Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State‚ India. Dr. K. M. MURUGESAN‚ Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI‚
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Consumer Buying Behaviour Group Members Name Id Md. Shafkat Islam 18 A.N.M Shamsul Arefin 23 A.M.M. Habibul Mustafa 37 Md. Delwar Hossain Mazumder 38 2 About WRIST WATCH market in Bangladesh… • Watches are no longer just time-keeping devices. • Going beyond its generic role‚ wrist watches now focus on performing a voguish role as a fashion accessory that help in making a self-expressive style statement. • From being a “Need”‚ wrist watch has turned to become a “Demand”. • The Bangladeshi
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