"The influence of fashion magazines to a brand concious among the youth" Essays and Research Papers

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    History of Magazines

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    A Brief History of Magazines Magazines are regularly published storehouses of information.   The Gentleman’s Magazine‚ May 1759 | Magazines – a.k.a. periodicals‚ serials‚ glossies‚ slicks – are publications that appear on a regular schedule and contain a variety of articles.  They are financed by advertising‚ a purchase price‚ pre-paid subscriptions or sometimes all three of these means.  The English word magazine recalls a military storehouse of war materiel and originally was derived

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    Teens and Their Magazines

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    Teens and Their Magazines There is not a day that goes by where I don’t witness a teenage girl in the mall dressed very provocatively‚ wearing short skirts‚ tight shirts‚ and covered in make-up. The group of girls she associates herself with is also dressed very sexy and in my opinion inappropriate for their age. As they walk they giggle and hold conversations about fashion and what they did with their boyfriends last night. Checking out stores for the latest trends‚ they also take a look at

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    Stereotypes In Magazines

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    Woman are often jealous of the incredible looks of the models in magazines. Would you still be jealous if you knew every single image you are seeing is photo shopped? Each and every photo has been retouched before it is seen on the pages of these magazines. While everyone in the fashion and magazine industries seems to be aware of it and absolutely no one is even trying to deny it. Excessive photo-shopping and retouching makes it virtually unimaginable for women to feel beautiful or good about the

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    Magazine Advertisements

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    2009 Because You’re Worth It There are thousands of different magazines being published today. In every one of those magazines the pages are filled with advertisements. There are advertisements about clothes‚ cars‚ makeup‚ and even food. When people look through these magazines‚ the advertisements are what influences the readers the most. Magazine ads are no longer used just for companies to sell a product. Certain magazines like Cosmo Girl‚ have specific ads aimed towards women. These ads are

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    Fashion Industry

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    FASHIONFashion’ is thus defined in the dictionary: "The prevail­ing mode in such things as are subject to change in form or style‚ as in ornament and etiquette‚ and especially in dress." It is the name given to the prevailing style of living among the upper classes and the rich. Among the members of the "smart set "of any country‚ certain styles of houses‚ furniture‚ foods and drinks‚ times of meals‚ amusements‚ polite customs‚ and especially dress‚ are "fashionable". Every person nurtures

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    School Magazines

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    The school magazine is no more a new thing to us. Now-a-days many schools have magazines of their own. Formerly‚ very few schools had such magazines. How the Magazine is conducted A school magazine is conducted by the teachers and the students. In many schools a senior teacher is the editor and a student of the top class is the assistant editor. In many schools‚ the students are editors‚ but they are advised in all matters by a senior teacher. The articles for the magazine are written

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    Fashion

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    Distribution and Consumer Research Vol. 20‚ No. 1‚ February 2010‚ 165–173 Fast fashion: response to changes in the fashion industry Vertica Bhardwaj* and Ann Fairhurst Retail and Consumer Sciences‚ The University of Tennessee‚ Knoxville‚ USA (Received June 2009; final version received October 2009) The fashion apparel industry has significantly evolved‚ particularly over the last 20 years. The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design

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    Exam Fashion Flow Theories -- The Instrument of Meaning Exemplified as an instrument of meaning‚ the fashion system is a menagerie that takes meaning on an arduous cycle. One that sheds light on how its products are idealized‚ produced‚ adopted‚ and then finally discarded after serving its utilitarian or ideological purpose. Mass communication and other conduits of information dissemination play a role in channeling meaning from its origins to the consumer (McCraken 1986). The fashion system

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    article The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its total impression. Few would argue that consumers form impressions of brands‚ and that

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    HIV INFECTION AMONG THE YOUTH Human immunodeficiency virus (HIV) is a blood-borne transmissible virus and globally this virus and Acquired Immunodeficiency Syndrome (AIDS) is causing devastation by destroying communities‚ families and taking away hope for the future. Malawi has not been spared of the catastrophe brought by HIV/AIDS and the prevalence rate amongst young people between the ages of 15 and 24 remains unacceptably very high. As per the 2008 National Census report‚ the youth in Malawi comprise

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