the first magazine to go completely online. This concept was foreign to most people at the time of its conception because it was pre-smartphone and the majority of people reading magazines did not want to use a computer to read a magazine. But today‚ Slate is recognized as one of the pioneers of the online magazine world. Both of these examples of magazines clearly show where the magazine industry is heading today. With the progression of online magazines‚ it will be even easier for magazine companies
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My Favorite Magazine (The Viewspaper) The Viewspaper is my favourite magazine. It is a weekly. It prints reviews of political and social events; notes on education and literature and a few items of fiction and poetry‚ every week. The first remarkable thing about this magazine is its get-up. The cover design is always beautiful and attractive. It is printed on very good paper.The articles are illustrated. The font is large and easy to read. The first section of the Views paper reviews the national
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Is Fashion Important? Fashion means a general term of a famous style or practice; this is more especially in clothing‚ footwear‚ makeup‚ body piercing‚ and furniture. Also fashion may refer to a very distinctive and more often habitual trend speaking of the style which one dresses‚ as well as in prevailing styles in behavior. Fashion may also refer to the newest innovations of textile designers. On the technical form the term costume is so connected with the term fashion in which the use of the
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Fashion statement "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style‚ wearing high-end‚ low-end‚ classic labels‚ and up-and-coming designers all together." — Alexander McQueen Like the quote from Alexander McQueen‚ this new era‚ the 21 th century‚ there are no rules within fashion. Basically it’s very hard describing a certain style that identifies the fashion within this era. Instead of having the designers and the fashion brands deciding what
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Fashion as our lifestyle Выполнили: Бабиева Ольга‚ Научный руководитель: Телухова Наталия‚ Максимова Галина ученицы 8 «Б» класса Васильевна‚ МОУ гимназия учитель английского языка г. Артём 20010г Contents: Introduction 3 What is fashion like nowadays 4 Who dictates fashion…………………………………………………………………
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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ZARA Fashion 1) With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency? Note that while the electronic version of Exhibit 6 automates some of the comparisons‚ you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production
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2. Create a draft version of a magazine advertisement for a fictitious product that claims to help enhance a person’s social identity or image‚ and then critique your ad. Complete all parts of the question. a) Preparation Consider the following brainstorming questions in order to start thinking about your advertisement: * What is the product? – Clear – Ox acne treatment * Who is the target audience? – Teenagers and adults‚ both female and male * What are the positive features of
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Case Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios & Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit
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Essay 31.03.2011 Fashion & Franchising Data of franchising in fashion industry testifies that over 60 % networks of known trademarks are organized by a franchise principle. In nonfood trade the greatest share of franchise market in 2008 was occupied with clothes and footwear franchises (51 %). In comparison with 2007‚ there was registered a strong jump in development of clothes trade which made 40.5 %‚ and footwear trade – 84.6 %[1]. Let’s consider experience of large and all known franchising
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