MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.0 Case Pacific Brands: Segmenting Australian Brassiere Consumers By Arvind Rangaswamy 1. Before beginning any case‚ students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples
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grateful to the college committee‚ principle‚ college staff‚ students and everyone here for being honored me as a Chief Guest for this function and for their warm welcome. It is always a great pleasure to be able to address young minds. Today’s youth is our tomorrow – our country’s future. To grow up as good citizens one needs values. It is in our hands‚ in the hands of our educational institutes ‚ teachers and parents to instill those values in them which will help them to grow up as good
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decade in which fashion entered the modern era. It was the decade in which women first abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). Men also abandoned highly formal daily attire and even began to wear athletic clothing for the first time. The suits men wear today are still based‚ for the most part‚ on those worn in the late 1920s. The 1920s are characterized by two distinct periods of fashion. In the early part
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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As-Is Circumstances TFC is confronting hard competitive risk. Lifetime and CNN are eroding TFC’s fashion programming share and there customer satisfaction are higher than that of TFC’s. The conditions will lead to TFC’s net income down. Lifetime is targeting women aged 18-34‚ also CNN is targeting men of all ages as there marketing target. These 2 groups are high valued demographics for advertisers. TFC‚ by contract‚ has no specific marketing target and strategy at present. Relatively‚ TFC becomes
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Canty Costanza Prandoni Literature Review: The phenomenon we are addressing in our humanistic paper proposal is representations of sexuality in media‚ specifically representations of women in print magazines. There is a great deal of previous research in this area because women’s magazines have been “crafting images of women that transformed American culture” for almost 200 years (Endres 434). In The Journal of Advertising‚ Steven M. Kates discusses why the way women are represented in print
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Nikaya Glidden Mr. Lang English 12 1/10/13 Fashion Research Fashion is and expression of the spirit of the time and often a reaction to what proceeded it. Apparel manufacturing and trend setting was long before the european colonization of North America. When English settlers came to America they brought their trends with them and continued to import manufactured textiles for several generations. Native American clothing included moccasins‚ deer skin‚ fur parkas‚ head dresses and
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of a new magazine aimed at teenagers aged 13-19 years old‚ of either or both sexes. I needed to include a front page and a double page spread‚ with at least 3 original images. To begin with I researched the forms and conventions of magazines in the media. I found out a lot about the layout of the magazines‚ for example‚ a lot of magazines all have the same basic layout‚ which is often repeated throughout all major genres of magazines. After researching the forms and conventions of magazines in general
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References: Living green magazine. 2013. Four Very Eco-Friendly Fashion Designer [Internet] (Updated 23 May 2013) Available at [accessed 5 November 2013] JCCAC. 2011. About JCCAC [online]. EPA.2013.News & Events [Online] (updates 21 Aug 2013) Available at http://www.epd.gov.hk/epd/english/news_events/archive2013
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media is simply unthinkable. The youth of today is perhaps the most significant users of media. As Burtina (2005) posits the idea that as intelligent as we are‚ with the freedom and ability to make our own choices‚ the issue on how much influence does media have over our decision can be put to a test. This could be one of the stringent issues that can necessitate a lengthy explanation and can provide a good avenue that there can be no doubt that media influences us in innumerable ways. Mass media
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