SERVICE SECTOR IN INDIA: GROWTH AND PROSPECTS ABSTRACT The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability. This paper mainly focuses on contribution of service sector to the economy‚ its performance‚ problems‚ growth and challenges. The paper also comes out with the latest GDP detail regarding service sector. Introduction: The Services Sector constitutes
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can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing weapons‚ advertising is renowned for its long lasting impact on viewer’s mind‚ as its exposure is much broader (Katke‚ 2007). Advertising reaches us through a channel
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Consumer Preference of international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to
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Outdoor advertising The media tools that we suggest for Anlene is outdoor advertising which is under the traditional media channel. Outdoor advertising is any advertisement that publicizes the product and services at outdoor. There are more than 40 types of outdoor advertising‚ with billboards being the most widely recognized media. Types of outdoor advertising include bus benches billboards‚ taxis‚ poster and so on. Billboard advertising is one of the most popular ways of advertising outdoors
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TITLE : INFLUENCE OF BRAND LOYALTY ON CONSUMER SPORTSWEAR ABSTRACT The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted four factors to test in the Malaysian environment. The four factors of brand loyalty are brand name‚ product quality‚ style‚ and service quality. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and drive them to
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut‚ every time they
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the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life‚ his status in the society‚ his economic background and many other things. This makes a deep connection between the company and its brand‚ with the consumer. In this two way relation both are dependent on each other for various different reasons. In today’s time customers are very deeply connected to the brands. When
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EVOLUTION OF OUTDOOR ADVERTISING IN NIGERIA HISTORY OF ADVERTISING. Global Overview Advertising or advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. This type of work belongs
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A Study on Brand Awareness and Brand Preference of Century Ply by Construction Engineers with special reference to coimbatore city Questionnaire 1) Name: 2) Name of the company: 3) Owner / Designation: 4) No.of year Experiance in the Field: 5) Age: 1) 20-30 2) 31-40 3) 41-50 4) 51 and above 6) Which is the first company among the following which comes to your mind when you think of ply boards? (Kindly tick the appropriate answer) i. Century ply ii. Kit ply iii
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