advancement of technology has changed mobile phones to become more interactive and convenient. A new term – “Smart Phone” is used to label the mobile phones of today. A typical smart phone allows the user to customize the functions of the phone to their preferences. Nokia‚ one of the largest mobile phone companies is now struggling to keep up in this emerging smartphone market. The cause of their struggle was that they did not foresee the emerging threat of smartphones as a revolution and only seek to improve
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Acknowledgment All the thanks to Almighty Allah‚ Who bestowed us with courage & ability to achieve this opportunity. We would like to thank Ms. Zainab Rehman (Course Instructor) for her continuous support and guidance she has rendered for the successful completion of this project. We have collected the data for our research through survey method and questionnaires and we are in no confusion for saying that this activity has enhanced our knowledge about the Research work. It is the result
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Economics THE EFFECTS OF OUTDOOR ADVERTISEMENTS ON CONSUMERS: A CASE STUDY GULMEZ Mustafa KARACA Sukran KITAPCI Olgun Abstract: The purpose of this study was to determine the influence ratio of outdoor advertisements on survey participants (consumers) who are living in Sivas city and to measure the effects on participants’ purchasing behavior. The research also attempted to specify the different characteristics of outdoor advertisements in comparison to other advertising instruments. The other
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the Human Psychology behind this Aim * The main Aim behind doing this survey was study the Human Psychology behind brands. * Literature review Teens and brands the preponderance of rather limited literature on teen brand attitudes has focused on the influence of socialization agents. In 1977early research showed that parents influence children’s clothing brand
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competitive. Most of the jobs over there were challenging as there are so many mobile operators in the market and the customer choice are very much difficult. I was assigned over there to know the customer trends‚ their choices of different kinds of brands and how to deal with the customers (Mainly POS-Point of Sale) of GrameenPhone Ltd. I had the opportunity to visit different territory (market) of Jessore with the territory officers of GrameenPhone Ltd. I got a very close look to how the “TO” works
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[pic] 5th September 2009 To Whom It May Concern This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009. He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed. We wish him the best in his future endeavors. For Hindustan Coca-Cola Beverages Private limited. INSTITUTE OF BUSINESS MANAGEMENT
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A calm‚ sunny afternoon‚ relaxing outside and watching the kids play in the yard; it is a picture perfect day. Not one person has to get work done nor is worried about anything; what could possibly go wrong right now? How could one not desire this? Exactly‚ the readers are hooked; they cannot stop thinking about it. The readers are so consumed by all the good they see‚ and they cannot keep themselves from wanting this for their own lives. They simply cannot continue on with their lives until
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CHAPTER-V FINDINGS SUGGESTIONS AND CONCLUSIONS Findings: This chapter is intended to summarize the findings of the analysis. The following have been observed in this study. Findings of simple percentage analysis * Majority of the respondents are male. * Majority of the respondents are unmarried. * Majority of the respondents are degree/diploma. * Majority of the respondents are student. * Majority of the person belong to the income group of less than Rs. 15000. * Majority
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A PROJECT ON “A STUDY ON CONSUMER PREFERENCES FOR McDonalds” SUBMITTED TO: SUBMITTED BY: Professor Bhavya Pandya-07 Dr. Sadia Samar Ali Ranjan kr. Mishra-57 DECLARATION We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL‚ is a record of an original work done by me under the guidance
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Educating the Consumer about Advertising: Some Issues. ERIC Digest. Advertising can be defined as communication which promotes the purchase of products and services‚ and advertisements are pervasive in the American culture. Ads are sandwiched between programs on television‚ interspersed with popular songs on the radio‚ and scattered among news features in the daily paper. While advertisements may distract from a TV program or a newspaper’s other messages‚ might they also serve a more positive purpose
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