MUDRA INSTITUTE OF COMMUNICATIONS A structural equation model to understand the consumer purchase decision process in the Indian automobile industry : A case of mini and compact cars Ankit Kalkar‚ 008A 23rd February‚ 2012 Guided by: Dr. Rajneesh Krishna Acknowledgements I would like to thank Dr. Rajneesh Krishna for assenting to guide me through the course of my dissertation. It is because of his unrelenting support and able guidance that this thesis has come into being. I would
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Source to an Organisation. Purchase department buys Raw Materials‚ Spare parts‚ services etc. as Required by the company or Organisation. Purchase management is One of the most Crucial Area of the Entire Organisation. Thus‚ Needs Intensive management. Purchase is the Main Activity in Area of Material management. Purchasing management is a department in an organization responsible for purchasing activities. Purchase is Most Important Function in any Organisation. Purchase is the first element which
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7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors‚ like Newman’s Own Raisins and Champion Raisin‚ the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms‚ I will focus on their 15-ounce red box packaging. Sun-maid raisins stand out due to many factors like its visibility‚ the information given on the packaging‚ emotional
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Introduction: People really change no matter what they want to be‚ it all depends on their personality if they will be fool or not by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing
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sex appeal came about and why it influences so many of us on a daily basis. In our quest to gain more knowledge about this topic we seek to find out if basic variables such as gender and age in relation to sex appeal influence purchasing. More complex variables such as confidence and the personal interpretation of the individual’s beauty/attractiveness may give us more insight into the underlying psychological and sociological purchasing patterns of today’s consumer. The first hand research for this
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(meaning they believe that their decisions and life are controlled by environmental factors which they cannot influence). Individuals with a high internal locus of control believe that events in their life derive primarily from their own actions; for example‚ if a person with an internal locus of control does not perform as well as they wanted to on a test‚ they would blame it on lack of preparedness on their part. If they performed well on a test‚ they would attribute this to ability to study.[1].
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The Influence of Ethics on Decision Making Ethics can have a big influence on decision-making in the workplace. Ethical behavior in the workplace is behavior that is accepted as morally "right‚" rather than "wrong." (Organizational Behavior). Unethical behavior can be considered illegal‚ or merely against the norms of society. Employees encounter ethical decisions every day in the workplace‚ whether they realize it or not. The stock boy must make a decision on whether it is right to steal merchandise
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synthesized attribute and an inherited attribute? Define each of those terms. A synthesized attribute is defined for a node v in terms of the attributes of the children of v. Any attribute that is not synthesized is called inherited. Sometimes it is desirable to use only synthesized attributes in your parser. Is it always possible to do that‚ even if your semantics requires inherited attributes? If so‚ how can you deal with complex semantics while only using synthesized attributes in the parser
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tasks it is supposed to carryout. The system is designed to be a minimum service system in that there is an attendant operating the pumping machine while there is another member of staff who will be inputting the amount of litres that a customer purchases in the system. The new system will help in the following areas: - ❖ calculate the amount of litres sold in a day ❖ Determine which type of fuel is sold and for how much. ❖ Record all the gas sales in a day. ❖ Calculate the amount
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2a. Describe the three primary managerial attributes: technical competence‚ social and human skills and conceptual ability. Discuss how their importance varies with the type and level of manager’s job. (10m) The three primary managerial attributes were introduced by Robert L Katz. Whilst social and human skills are required through all levels of managements‚ the amount of technical competence and conceptual ability required by a manager varies at different levels of management due to the nature
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