The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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There are many moral issues between the characters in the book the Iliad‚ but the biggest issues were with the characters you might least expect: the Greek gods and goddesses. The way these gods were vaunted by the Greeks‚ you would expect them to be perfect‚ just‚ and faultless. But these illustrious gods were anything but that. Their moral priorities were very mixed up to say the least‚ and they took no notice of it. A big problem with the gods and goddesses was their self absorption; they
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Interest Rate Parity(IRP)- Suggests a relationship between the interest rate differential of two countries and the forward premium/discount. Purchasing Power Parity(PPP)- Suggests a relationship between the inflation rate differential of two countries and the percentage change in the spot rate overtime. International Fisher Effect(IFE)-Suggests a relationship between the interest rate between two countries and the percentage change in the spot rate overtime. IFE is based on nominal interest
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Investment within a country can be seen as a vital component in terms of promoting economic prosperity. This essay is going to outline the importance of investment in terms of current and future economic activity by examining the effect of investment on growth and employment. The importance of the ability of the South African government to differentiate between private and public investment will be addressed by the use of a graph illustrating the investment rates of the private and public sectors
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comprehended and communicated and the complexity of the technology. Thirdly‚ the time that innovators have to build an advantage before other firms enter the market. And finally‚ the disposal of complementary resources. However‚ companies that own and influence industry standards are those capable of earning returns that are unmatched by any other type of competitive advantage. And therefore the existence of Standard Wars‚ that are the battle for market dominance between incompatible technologies. Virtually
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Assignment on “Technological Environment” Management of Technology Course: SIM 516 Prepared by: Tahmina Binte Rahman MBA ID 240 Department of Management Studies University of Dhaka Prepared For: Mr. Md. Ali Akkas Professor Department of Management Studies University of Dhaka Submission Date: 10th of October‚ 2012 Table of Contents Elements | Page No. | 1.Introduction | 2 | 2.Definitions of Technological Environment | 2 | 3.Types of Technology | 2 | 4.Functions
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is at max point Managers take production right up to the point where TC=TR; if they can [2] Oligopolies can benefit most from going past the profit maximising output because it gives them a market share advantage over their competition. The economic climate can affect managers’ ability to deploy this tactic. If a recession is on the cards then shareholders will be anxious and keeping them and profits high will be a priority to which managers must abide to keep their position. The Downsides:
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Course: BUECO5903 BUSINESS ECONOMICS Date: Wednesday 13‚ October‚ 2010 Reading Commences: Writing Commences: Duration: 3 hours Venue: Off Campus Partner Providers Course Coordinator: Paul McPhee Total marks: 60 Instructions to candidates: 1. Print your name and student number on the Examination Paper and Answer Book. At the conclusion of the examination you must hand in both the examination question
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allowing two integrated resorts to be built in Singapore. Why was there this change in policy? Question 2: Explain the economic impacts of the integrated resorts. Expected Economic Benefits from Integrated Resorts When the idea of building Integrated Resorts in Singapore was first introduced to the citizens‚ the government measured the expected economic benefits and social problems the Integrated Resorts would bring about. After much consideration‚ the government proceeded to build two Integrated
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