Introduction to Marketing Assignment: Innocent Smoothies Contents page Introduction/Background... Page 3 External (MACRO) Environment... Page 4‚ 5‚ 6 Segmentation‚ Targeting and Positioning... Page 7‚ 8 The Marketing Mix... Page 9‚ 10 Appendices Appendix A.. Page 11‚ 12 Appendix B... Page 13‚ 14 Bibliography ... Page15‚ 16 Introduction/Background Innocent Drinks is a UK based company founded in 1999 whose primary business
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Innocent Smoothies: Brand Recognition Brand Recognition: The extent to which the general public (or an organization’s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name‚ but rather through visual signifiers like logos‚ slogans and colours. Named Innocent because of the pureness of the product. Innocent’s strategy to market itself as the best smoothie brand is essentially
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker Innocent Innocent Innocent the collapse of its sales. Innocent is payin g for its failur e to innovate and differentiat e – and as a result its retail is down as much price as 30%-40% in many retail outlets. When the recession ends there is a dange it won’t be able r to get its prices back up again. sacrificing marg It is in to maintain volume – and the expensive ingre with dients found in smoothies
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on Friday after I saw what I am about to explain. I thought my love for art was at its highest and couldn’t go beyond‚ but my love for art has grown tremendously after I laid my eyes on the beautiful Francois-Joseph Navez’s “The Massacre of the Innocents.” A painting that no matter the writer;can’t be explained with words‚ but needs to be seen personally. ” Navez was a Belgian neo-classical painter student of Jacques-Louis in Paris. “This is an intimate family drama who’s frightening realism struck
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The Accused Innocent Arthur Miller wrote The Crucible directly in response to the communist Salem Witch Trials of the 1690s. The trials were held for the many men and women who were accused of performing witchcraft; those who did not confess to witchery were hung while those who did confess faced only jail time. Almost 300 years later‚ three teenage boys‚ Damien Echols‚ Jessie Misskelley‚ and Jason Baldwin‚ were accused for murdering three eight-year old boys as part of a satanic sacrifice in
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Hafiz Muhammd Asad Prof. Dr Asim Kareem 10 February 2013 Is Clytemnestra Blameworthy or Innocent? When a person is accused of a crime they are either found innocent or guilty. This is the basic idea of justice and it is what many feel needs to happen if someone has done something controversial. In the play Oresteia by Aeschylus‚ the story of Clytemnestra’s guilt or innocence is questioned. She does many things that people are not too happy with and those controversial
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The Innocent Man Ashley Alexander February 25‚ 2013 Sociology The book The Innocent Man: Murder and Injustice in a Small Town was one of the best books that I have read in a very long time. The author John Grisham keeps you on your toes and is always making you wonder what is going to happen next. He takes you on a journey through a murder trail and really makes you think about the decisions of the criminal justices system‚ prosecution team‚ and also the forensic experts. He shows us how people
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Entertainment has always consisted of law related movies. Legal movies are successful because of public interest in different types of legal cases and scenarios. An example of a successful legal movie is Presumed Innocent. The movie Presumed Innocent was produced in 1990. The movie stars Harrison Ford who plays Rusty Sabich‚ a prosecutor and right hand man of the district attorney Raymond Horgan. Rusty’s colleague Carolyn Polhemus is found dead in her apartment. She was said to be raped and murdered
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Contemporary conviction slates General Nathanael Greene as a component within George Washington ’s military array of tools. However‚ such a characterization drastically understates Greene ’s true importance to the American Revolution. Greene ’s uncanny list of accomplishments is both alarming and incredible: his steadfast leadership helped carry a budding nation ’s hopes of liberty when it was most needed in northern and southern campaigns‚ a poignant relationship with George Washington serviced
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