TITLE : INFLUENCE OF BRAND LOYALTY ON CONSUMER SPORTSWEAR ABSTRACT The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted four factors to test in the Malaysian environment. The four factors of brand loyalty are brand name‚ product quality‚ style‚ and service quality. Brand name has shown strong correlation with brand loyalty. In order to increase customer satisfaction and drive them to
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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of land. Lennie’s part of the dream‚ which he never tires of hearing George describe‚ is merely to tend to (and touch) soft rabbits on the farm. George protects Lennie at the beginning by telling him that if Lennie gets into trouble George won’t let him "tend them rabbits." They are fleeing from their previous employment in Weed where they were run out of town after Lennie’s love of stroking soft things resulted in an accusation of attempted rape when he touched a young woman’s dress. At the ranch
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Objectives 3 1.4 Significance of the Study 3 1.5 Scope of the Study 4 2.0 Literature Review 5 3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7 4.0 Conclusion 8 Reference: 9 Title Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia. Introduction 1 Background of the Study With the air pollution level rising day by day caused by the emission from conventional vehicles‚ many government bodies have put
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| Consumer Behavior Analysis of “Woodland Shoes” | | Submitted to:Farhan FaruquiSenior Lecturer‚Department of Business Administration‚East West University‚ Dhaka.Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | Ashique Mahmud | 2009-2-10-237 | Nur Uddin Noman | 2009-1-10-228 | Md. Masum | 2009-1-17-011 | | | MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 | | Table of content | | | | | | | | | | | | | | | | | |
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strength of Apple‚ Google‚ and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software‚ mobile computing‚ cloud-based software apps; its internet portal B) Apple’s business model mainly focuses on mobile devices; such as iPhones and iPads which account
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Schweppe created was the origin of Dr. Pepper that made its way to the community in 1885 in Waco‚ Texas. Pharmacist‚ Charles Alderton‚ enjoyed making combinations of soft drink syrups in the local store he worked in. The store manager liked a few of his recipes and began selling it in his store. Once he realized how popular his concoctions were‚ well-known chemist‚ Robert S. Lazenby‚ started working with the store manager to present the new soft drink to the public. In 1981‚ the two chemists started
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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of the organization. Organizational behavior is described as the study of group or individual dynamics within an organizational environment (Wikipedia‚ 2004). A company’s work environment is created and produced by the groups or the individual people who work within it. Employees often find themselves conforming to their ever changing environment. The economics of the world has a significant influence on both the modern business and the organizational behavior of that business. For any company to
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| |1. |The process of the exposure‚ attention‚ and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | |
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