|Marketing Strategy | |Comcast Corporation | | | | | | | |
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Comcast and AT&T: A Cable-Industry Merger The Cable Industry of the 1990s‚ and Comcast’s/AT&T’s Places Therein From 1990 to 2001‚ the cable industry was compelled to almost completely restructure; buffeted by forces both internal and external‚ cable operators were forced to make drastic changes in the name of survival. Influences at play in the early 1990s were only augmented when Congress passed the Telecommunications Act of 1996‚ allowing “competitive distribution technologies…to
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Customers are very particular about the media outlets they pay attention to these days. For a cable company like Comcast‚ reaching some potential customers can prove to be more difficult than others. One example‚ is the “out and about” customer‚ who does not have time to sit down and watch TV. This type of customer is not seeing any of our commercials‚ which could entice them to our new products like home security which could be useful to them as they are away from the house often. A media outlet
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How Does Internal Marketing Affect Internal Stakeholder Satisfaction? In this essay I will attempt to explain how internal marketing affects the satisfaction of the internal stakeholders; I will do this by defining each of them separately‚ and then relating them using a real life example. In order to answer the essay’s question‚ I will need to begin by explaining the concept of internal marketing. First of all clarifying that marketing is the process or even the art that anticipates and conceives
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One.Tel is a telecommunications company that was launched in May 1995 by Jodee Rich and Brad Keeling. Initially‚ it was a reseller of Optus network before later on decided to enter the deregulated telecommunications industry. One.Tel believed such deregulation could bring them many advantages. With its major competitors like Telstra and Optus viewed as being bureaucratic‚ slow pace‚ and old-fashioned‚ One.Tel promoted flat adhocracy culture as opposed to bureaucratic. It also used the “dude” mascot
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Comcast Business Analysis Patricia Baskerville MGMT/521 January 30‚ 2012 Professor Samuel Cunningham Comcast Business Analysis Comcast is one of the largest video‚ broadband Internet‚ telephone‚ and cable service providers in the United States. The company is a member of the fortune 500 company as the largest and profitable companies. Comcast ranking number is 66 in the fortune 500 company and is in third
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Comcast Business Report Management 485W Professor Veselina Vracheva Tuesday & Thursday 11:45-3:10 June 24‚ 2014 Abstract The purpose of this report is to dissect and learn about the strategies‚ management team‚ external environment and industry analysis that Comcast has put in place to become a booming and profitable corporation. Comcast‚ which is headquartered in Philadelphia and is a well-liked service provider for television‚ phone‚ and internet‚ has been around for many
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analysis‚ explanatory and predictive models‚ and fact-based management to drive decisions and action “(Davenport‚ 2007‚ p. 7). I work for Comcast‚ one of the largest telecommunications companies‚ the company has been proactively analyzing
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The allegory that you might be interpreting in "Stopping by Woods on a Snowy Evening" is one of obligations that a person has that should be done before the end of the day or the end of their life. What obligations or responsibilities do you feel the pressure to come back to at the end of a day—cooking‚ children‚ pets‚ taking care of your family? When are the “promises” we need to keep made explicit‚ and when do they remain unspoken? The evening is “the darkest evening of the year‚” winter solstice
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Integrating Values - The Legality‚ Morality‚ and Social Responsibility of Comcast-NBC Universal Merger NOVA Southeastern University H. Wayne Huizenga School of Business and Entrepreneurship Abstract For the over past decade cable television industry has experienced restructuring through a large number of creative innovation‚ mergers and acquisitions. For the purpose of understanding both legal and ethical issues in regards to such a merger in the US cable television industry
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