Topic 1-Introduction To communication You should be able to: 1. Explain what communication means 2. Identify the main elements in communication process 3. differentiate between oral and written communication 4. Highlight basic tips on writing 5. List common pitfalls to be avoided writing Task 1 Take two minutes to list down all the words that you can associate with communication. Write down your own definition for communication. Case 1 Vice–President to Secretary – “Please
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INTRODUCTION TO MARKETING Current Marketing Fundamentals Course Web Site Background What is marketing? Almost every marketing textbook has a different definition of the term "marketing." The American Marketing Association (AMA) uses the following: "The process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives." From this definition‚ we see that: Marketing
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Introduction Chatime is a tea industry that provide beverage in Malaysia. Chatime establish on Oct 2005 in Taiwan. On Dec 2007‚ Chatime build business relationship with Barbera Group and AJISEN RAMEN. The first Chatime in Malaysia opened on Oct 2010. Now‚ it has rapidly expanded to over 20 countries with more than 700 outlets worldwide. Chatime is a beautiful and clever brand name because it means "Sunrise" in Chinese‚ which also refers to Henry Wang’s goal‚ which is the president of Chatime of
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Introduction The company that we choose from the list is Nokia. Over the past 150 years‚ Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time‚ they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo‚ Finland
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Introduction to Sociology/Culture ← Society · Socialization →< Introduction to Sociology These two avatars illustrate the basic concept of culture. One is simply a reflection of his biology; he is human. The other is a reflection of his biology and his culture; he is human and belongs to a cultural group. Contents [hide] * 1 Introduction * 1.1 ’High ’ Culture * 1.2 The Changing Concept of Culture * 1.2.1 The Origins of Culture * 1.3 Level of Abstraction *
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Introduction to Advertising Advertising is the structured and composed non-personal communication of information‚ usually paid for and usually persuasive in nature‚ about goods (products‚ services‚ and ideas) by identified sponsors through various media; the dissemination of information or messages for a business purpose‚ usually intended to promote commercial transactions or to enhance a business’ general standing in the marketplace or the community. ← Advertising is communication:
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INTRODUCTION Tourism is characterized as service and experience product of which destination attributes that are very important in attracting local and international tourists to make their first time and repeat visits. Motivation is defined as “a state of need‚ a condition that serves as a driving force to display different kinds of behavior toward certain types of activities‚ developing preferences‚ arriving at some expected satisfactory outcomes”. A place like Kawasan Falls is a premier
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Principle of Advertising Lecture 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
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INTRODUCTION Information System An information system (IS) is any combination of information technology and people’s activities using that technology to support operations‚ management‚ and decision-making. In a very broad sense‚ the term information system is frequently used to refer to the interaction between people‚ algorithmic processes‚ data and technology. In this sense‚ the term is used to refer not only to the information and communication technology (ICT) an organization uses‚ but
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Subject : Introduction to satellite (SCM01D4) Introduction Eclipses can only occur when the Sun‚ Earth‚ and Moon are all in a straight line. Solar occur at new moon‚ when the Moon is between the Sun and Earth and in contrast‚ lunar eclipses occur at full moon‚ when Earth is between the Sun and Moon. The apparent size of the Moon is roughly the same as that of the Sun‚ with both being viewed at close
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