The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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grossed $100M in agricultural commodities sales while ITC total sales were $2B. Problems Soy Bean Farmers Encountered 1. Inefficient agricultural supply chain system 2. Limited technology resources constrained dissemination of know-how in rural farming communities 3. Lack of access to quality inputs – seeds‚ herbicides‚ pesticides and weather information that would improve crop quality and process of bringing it to the market 4. Farmers and ITC did not reap financial benefits from any profits
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Overview of ITC ITC was incorporated on 24th August 1910 under the name Imperial Tobacco Company of India Limited. Progressively‚ as the Company ’s ownership Indianised‚ the name of the Company was changed to I.T.C. Limited in 1974. As ITC has a wide range of businesses such as Cigarettes & Tobacco‚ Hotels‚ Information Technology‚ Packaging‚ Paperboards & Specialty Papers‚ Agri-business‚ Foods‚ Lifestyle Retailing‚ Education & Stationery and Personal Care - the full stops in the Company
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ITC’s motivation for creating the eChoupal: Initially‚ the eChoupal initiative was designed to encourage the growth of IBD‚ ITC’s agricultural commodities export division‚ who was lagging behind the other company’s divisions‚ aiming to reach $442.6m revenues in. Benefiting not only ITC’s shareholders‚ this commercial venture also combined a social mission catering to ITC’s strategy to secure competitiveness of all players in its value chain‚ by creatively leveraging IT to re-engineer procurement
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Developing a Rural Market e-hub The case study of e-choupal experience of rrc B. Bowonder‚ Vinay Gupta and Amit Singh Abstract potential to‚male significant.inroads in a traditional agrarian economy like India. Indian agro-sector has been‚ exploiting the benefits to rcr. jnnovative lCi ’apptication platforms are being created by private sector players in conjunction with local farmers. one such private initiative has been by ITC Ltd in the state-of M.onvu piuJ"r6. rt n"‚ helped the farmers in
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The ITC e-Choupal Initiative Q1) What was ITC’s motivation for creating the eChoupal? Ans: ITC’s International Business Division lagging behind the other divisions of the company and it was imperative that it got a fillip. The e-choupal project was launched to do exactly that.ITC had been successful in selling soybean oil domestically and processed soymeal internationally‚ but both the input and output sides of the agricultural supply chain in India were still far from efficient. In fact‚ farmers
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Case Study Report The ITC eChoupal Initiative Index Contents Page No. 1. Executive Summary..................................................................................3 2. Issue...............................................................................…………………3 3. Environmental and Root Case Analysis........................
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SWOT Analysis ITC. Formerly Imperial Tobacco Company of India Limited (ITC). ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including
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1. What problems do you think ITC is going to face in the future due to ban in cigarette advertising? Answer ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru‚ Munger‚ Saharanpur‚ Kolkata and Pune‚ with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. because the government want to reduce the number
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