Tata and Jaguar‚ Land Rover Deal 1. Motivation/ reason for the merger/ acquisition; • Tata Motors wanted to have presence outside India • It desired to have a diversified line-up ranging from the world’s cheapest car to some of the more expensive • It enabled Tata’s entry into luxury car segment • JLR It had become a cash drag on Ford • It would enable Ford to focus on its core Ford brand and "One Ford" global transformation. • Take advantage of the low cost manufacturing base in India
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acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and luxury marquees like the Jaguar and Land Rover. Though there was initial scepticism
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through animals and the disconnection from nature is expressed in both ‘The Jaguar’ and ‘Wodwo’. These poems focus on the centrality of consciousness‚ the flaws of humanity and Hughes concern with the need to reconnect with nature due to the trauma of the twentieth century. Hughes is able to create visionary poetry through the structure and techniques within both ‘The Jaguar’ and ‘Wodwo’. In Ted Hughes’ poem the jaguar the centrality of consciousness and the perception of the animals reveals something
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In “The Story of an Hour‚” Kate Chopin uses optimistic imagery to state that freedom is a spark that becomes a flame to those who are binded by darkness as her main idea. She is able to convey this main idea to the readers through metaphors and similes that correlates with freedom. Chopin states her main idea by using optimistic metaphor about the taste of freedom from a woman‚ whose husband was thought to be dead. In the story‚ the narrator says‚ “she was drinking in a very
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Similes are sometimes made without using the words "like" or "as." This often occurs when making comparisons of differing values. "Norman was more anxious to leave the area than Herman Milquetoast after seeing ten abominable snowmen charging his way with hunger in their eyes." "But this truth is more obvious than the sun--here it is; look at it; its brightness blinds you." "Shall I compare thee to a summer ’s day? Thou art more lovely and more temperate:" - William Shakespeare‚ Sonnet 18
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In Homer’s book‚ The Iliad‚ epic similes are used throughout the book‚ by exploring one of these similes‚ Homer reveals ‚in the simile‚ that men of war can transform into an animal and take on their characteristics. Homer uses the epic simile to reveal how men of war are akin to a predator attacking its prey. In the epic simile‚ as Homer describes Aeantes and Little Ajax as lions‚ he uses the word “seize” as another way to say pounce. That these Achaeans have taken on the form of a predator‚ the
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“Ruminations”‚ the poet can smell violence in the air “like the lash of coming rain; and this feeling seems to the poet to be “poised like a cobra”. These are original similes; and these are followed by a series of metaphors based on serpent-behaviour. These are only a few of the examples. Actually Daruwalla’s poetry contains an abundance of similes and metaphors. Daruwalla finds that there is violence in the very air‚ and that this violence is an indication of the mass hatreds drifting across the moon
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In 2014‚ British automaker Jaguar announced a new campaign to counter the heavy favorites in the luxury auto world‚ Audi‚ BMW‚ and Mercedes-Benz. One of their most recent TV commercials‚ marketing their XF sedan‚ demonstrates this very effectively. The commercial starts off with a bright white Jaguar XFR‚ their top of the line XF‚ driving through a dimmly lit parking garage‚ while the narrator‚ with a deep British accent‚ stating that "Many don’t know that Jaguar is one of the fastest growing
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Award winning novelist‚ Mark Zusak‚ in his novella The Book Thief (2005)‚ explains that fear in Nazi Germany was widespread World War II. His explanation is illustrating through allusions‚ highlighting the fact that fear was rampant through similes‚ and displaying fear through oxymorons. The purpose of this novella is to exhibit fear in order to reveal the life of Germans in the 1940’s. Zusak’s somber‚ yet comedic‚ informal novella to young readers shows the angle of German citizens during World
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1. USD - The currency Jaguar is most exposed to has been the US Dollar (USD). Appendix item 1 shows that Jaguar historically (1984-1989) has a large proportion of retail vehicle unit sales and thus turnover generated from the United States. CAD and DM -To a much lesser extent‚ Jaguar has also had revenues driven from sales into Canada (5-7% of revenues) and Europe (6-14% of revenues)‚ although it is not clear from case data to which Euopean country the Jaguars have been exported. NB. This is pre-Euro
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