04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests
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UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)
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INTRODUCTION JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. JetBlue offers its customers a quality product with young‚ fuel-efficient aircraft‚ leather seats‚ free in-flight-- (24-Channel live television via satellite Direct TV‚ Thompson et al. p C-53)--entertainment at every seat‚ pre-assigned seating and reliable performance. JetBlue. . As of Dec 31 2008‚ serves 52 destinations in 19 states‚ Puerto Rico‚ Mexico‚ and five countries
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1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience‚ passengers enjoyed free amenities such as watching live satellite TV‚ listening to XM satellite radio‚ brand name snacks‚ coffee and drink. Passengers can also experience paperless ticketing‚ assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry.
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JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue‚ focusing on the activities of founder‚ David Neeleman. JetBlue Airways‚ based in Forest Hills‚ New York‚ was founded in February‚ 1999‚ by David Neeleman‚ the son of Mormon missionaries. He was born in Sao Paolo‚ Brazil‚ but raised in a tightly-knit Mormon family (Gajilan‚ 2003). After
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MANAGEMENT AT JETBLUE 1 Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell & O’Reilly‚ 2001) Running Head: HUMAN RESOURCES MANAGEMENT AT JETBLUE 2 Abstract This paper identifies the various impacts of Equal Employment Opportunity (EEO) laws on JetBlue Airways and
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To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are: Government monitors the airline industry
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Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
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JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered
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Netscape’s IPO Case Memo Question 1 a) Why are investors excited about Netscape? Historically speaking‚ the main reason that made investors so excited about Netscape’s IPO is because the whole market favored venture-backed high-technology stock offerings‚ particularly those related to the internet in 1990s. The market was in hot issue status that the stock prices were increased by an average of 20% on the first day of trading for nearly half of IPOs in
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