Pooja Rathan Marilyn R. Kaplan‚ Ph.D. Strategic Management 6 March 2013 Comparative Analysis: JetBlue VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity
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Week 8 Case Study – JetBlue Man Hon Chan 22002960 Introduction An initial public offering (IPO) refers to the initial stage of shares offering to the public market for subscriptions by a company to raise capital for the purpose of expansion. It is considered as a big issue for companies as an IPO does not necessary guarantee the success of a company as it is merely a tool of raising capital while its costs of issuance and consecutive monitoring costs (due to diluted shareholdings of the
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Organizational Environment History JetBlue began operations in 2000 as a well-funded start-up‚ which afforded us the ability to make significant investments in our product offerings‚ including all new aircraft equipped with leather seats and Live TV. This product investment combined with superior customer service at low fares led to widespread brand recognition and early success‚ predominantly with leisure travelers in New York. By the end of 2006‚ JetBlue employed over 10‚000 employees (to whom
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to communicate with JetBlue and acquire updated flight information such as cancellations and delays. The ESS system provides senior management a way to address strategic issues and planning based on results provided by the systems. 2. What is JetBlue’s business model? How do its information systems support this business model? JetBlue’s business model was based on providing luxury and excellent customer service at the lowest price in comparison to other airlines. Jetblue was able to provide
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1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation (through sexual intercourse)‚ education‚ and entertainment. Based on the case study some examples of needs use by the JetBlue is good foods and beverage – “open bar for snacks. They
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JetBlue Contents Memorandum 3 Summary of Strategy Assessment and Identification of Strategic Issues 3 Key Strategic Issue‚ Options and Recommendations for Action 3 Best Option Recommendation 4 I. Case Update (Exhibit 1) 5 Bibliography 7 II. JetBlue’s Strategy in Detail (Exhibit 2) 8 Mission/Purpose/Vision 8 Goals/Objectives 9 Major Policies 9 III. JetBlue’s SWOT Analysis (Exhibit 3) 11 IV. Analysis of JetBlue’s Financial Performance (Exhibit 4)
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Neeleman‚ founder of JetBlue airline‚ garnered support for his new airline in part using inspirational appeals directed at investors and politicians‚ as well as potential partners. He managed to convince skeptics that he could make his idea of a low cost airline work. Some say Neeleman was successful by “sheer force of his personality” (Kreitner‚ 2005‚ p. 378). Neeleman’s primary power base of reference as can be seen in the way airline employees view him. Tom Krizek‚ JetBlue pilot‚ said‚ "I would
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External Environment Analysis JetBlue Airways Corporation (JetBlue) is a company that has focused on low-cost airline transportation service. It is also one of the top major airlines dominating the Domestic Airlines industry. To develop a better strategic business plan the company’s external business market and the effect it has on the business continuity plan must be analysis as well as the general‚ industry‚ and competitor environments. Another issue affecting companies is the role business
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Program Subject: Strategic Management Instructor: Professor Khalid alrawi Project JetBlue Airways: Managing Growth Teaching Note The JetBlue case gives students the opportunity to apply concepts in cost leadership. At the time of the case‚ JetBlue has enjoyed a meteoric rise to success in the airline industry by coupling a low-cost strategy while giving customers the sense that they are actually providing better
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JetBlue SWOT Analysis Strengths • Low Operating Costs- For the year ended December 31‚ 2007 cost per available seat mile‚ excluding fuel‚ of 5.47 cents was lower than that reported by all other major U.S. airlines • Strong Brand- The JetBlue name is widely recognizable • Strength of People- The continuance of hiring and retaining people that reinforce the companies values Weaknesses • Internal Control of Financial Reporting- It was found in a audit that the company showed signs of
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