JETbLUE Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy
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JetBlue Airways: Starting from Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing
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Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
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What kind of corporate advertising program would you recommend for JetBlue? Prior to the February 2007 storms‚ JetBlue managed to build a solid reputation as one of the airline industries leaders in customer satisfaction. . “The foundation of a solid reputation exists when an organization’s identity and its image are aligned. (Argenti‚ 2009‚ p. 83) The companies solid foundation and reputation was due largely in part to providing its customers a variety of amenities and superior customer service
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gourmet snacks‚ sat in leather seats‚ and watched television. The goal overall‚ was to bring humanity back to air travel. 3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving these objectives. JetBlue was a discount airline carrier‚ offering passengers low fares‚ point to point systems‚ and maintained quick turnaround times at airports. Its operating costs were low‚ especially in comparison to other major airlines. The company’s turnaround time
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IPO Valuation FIN-605 Md. Miran Hossain College of Business Colorado State University 10 September‚ 2012 1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development‚ fund capital expenditure or even used to pay off existing debt. Moreover‚ once the company is
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involved with the human resources part of business‚ which is described here from Mondy (2008). HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 3 JetBlue Airways: Starting from Scratch In review of the case study of a newly developed start-up airline‚ JetBlue Airways (2001)‚ it describes how the founder‚ David Neeleman‚ solicited and secured the necessary capital and experienced management‚ critical to establishing and growing a business
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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und Dienstleistungsmanagement Prof. Dr. Jens Hogreve Case Study JetBlue: High-Flying Airline Melts Down in Ice Storm Wirtschaftswissenschaftlichen Fakultät Ingolstadt‚ Katholische Universität Eichstätt-Ingolstadt Team 7: Gerhard Jonas‚ Chackalayil Joseph Franklin‚658667 Liu Ying‚ Alina Klose‚ 387911 Question 1 When building up the airline JetBlue‚ CEO David Neeleman wanted to create a new way of travelling‚ making flying easier
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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