would recommend JetBlue as a good place to work. * JetBlue’s revenues are closely tied to engagement so small improvements in key driver metrics generate big results. * Key drivers of crewmember engagement are pride/personal commitment‚ brand‚ crew leaders‚ executive leadership‚ team/people and work environment. * These six dimensions of engagement are now mapped to revenue growth and shareholder value. * Listening to employees in terms of what they like about JetBlue and their jobs
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of two major weather factors‚ winter snowstorms andsummer thunderstorms‚ snowstorms are easier to handle because they are more predictable. Don’t tell tha t toJetBlue‚ however. On February 14‚ 2007‚ JetBlue wasunprepared for a snowstorm that hit the East Coast. Dueto the lack of planning‚ JetBlue held hundreds ofpassengers on its planes‚ at JFK‚ in some cases for aslong as 10 hours (with bathrooms closed!). To the stranded travelers‚ JetBlue’s tepid offer of a refund was just as
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Business-Level Strategy of Air Asia Introduction: Aviation‚ an industry where it is full of fluctuations‚ has always been affected by various factors. It is not uncommon to see aviation-related companies keep changing their own strategies to make ends meet. Overall the air industry in Asia has continuously growth recently and maintains a high level of ranking. Among the explosive growth in budget airlines market‚ Air Asia is obviously the typical example for further study with the most fleet sizes
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Questions 1. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? (20 m) 2. Read the case study of JetBlue in Chapter 2 of your textbook. Referring to the list of the eight basic initiatives‚ classify the initiatives of JetBlue. (20 m) 3. An SIS often offers a corporation short-lived advantages. How so? (10 m) Discussion 1. Some argue that an SIS gives larger companies an unfair advantage and might even
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Delta Air Lines (A): The Low-Cost Carrier Threat Problem: Delta Airlines didn’t have a comprehensive response to low-cost carriers across functions. Option: Delta should launch its own low-cost carrier. Problems: Nearly all major airlines had done this unsuccessfully‚ proved unsustainable over time‚ never had a high-cost carrier transformed into a low-cost carrier. Since deregulation (1978) the average return on investment below cost of capital for the 5 largest carriers. Due to 9/11 the demand
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been successful in standing out from its competitors. Porter’s Five Forces: Threats of Entry (low)- There are many airlines to compete with but Southwest Airlines has proved they can compete with them with their lower prices and no baggage fee. JetBlue is an airline company that started up operations in 2000 and has been steadily grown in the United States. They have cheap flights just like Southwest which kind of makes them a rival. The only reason why they are not labeled as a threat is because
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Case 1: The Battle for Logan Airport: American Airlines vs. JetBlue 1. Who are the major competitors in this industry? Where do they compete (right before this case was written) in terms of their primary markets? Are their resources different from each other? Why or why not? What are their strengths and weaknesses? The major competitors in the industry have to be divided into three categories depending on the segment in the air carrier market. The first category is the major carriers such
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ABSTRACT Strategic Corporate Communication is communication that happens in a corporation e.g. business‚ company‚ shop or group of companies. It is about laying a plan to reach the intended objectives of the company. Let say if the company needs to make profits it should have its strategic plan to reach that goal. On the other hand‚ those strategic plans must involve internal and external public. Mainly Strategic Corporate Communication is supported by a detailed research plan. Corporate
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[pic] Southwest Airlines Financial Performance Analysis Presented to Gary C. Kelly Chairman of the Board‚ President and CEO by Total Resource Network Raquel Alston‚ Tanya Spencer and‚ Nicole Stenhouse for BUS 515 Financial Management Professor James Kerwin October 3‚ 2011 Introduction Total Resource Network (TRN) congratulates Southwest Airlines for thirty-eight years of consecutive profitability. This is a major accomplishment that should be applauded especially
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Delta Song Case Analysis Possible cost drivers that will allow us to estimate a salary cost function for Delta are: available seat miles‚ number of departures‚ available ton miles‚ revenue passenger miles‚ and revenue ton miles. The two cost drivers we chose were revenue passenger miles and available ton miles. The salaries consist of payments to pilots‚ flight attendants and ticket agents. Their salaries are determined by the number of passengers and cargoes and the miles or hours flown. This is
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