Ashesi University College Competitive Strategy Course Code: BUSA 405 Semester One: 2010/2011 Marking Scheme Mid Semester Exams Lecturers: Anthony Ebow Spio and Robert Ahomka-Lindsay Section A (40 Marks) Provide Short and concise answers 1 Explain the term sustainable competitive advantage and why it is so important to a winning business strategy. (5 marks) Suggested Answer A company achieves sustainable competitive advantage when an attractive number or buyers prefer its products/services
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design commission jewelry. I most say that if all future accessory ornaments of the unknown designer’s are as exquisite and show stopping as this leather necklace‚ the designer will not be off-brand for long. Jewelry‚ Apparel and Accessories products fall into the category of high involvement/emotions. These are products for which the buyer is prepared to spend considerable time and effort in searching. When marketing this jewelry line‚ I am going mimic existing campaigns as jewelry is a billion-dollar
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online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry chains such as Zale and Tiffany. The competitive force from new entrants is moderate to weak. The new entrants of the traditional jewelry industry will need a large amount of capital for inventory‚ established brands to attract customers‚ and a strong sales team. For new online jewelry sellers
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2) What key factors will determine a company’s success in the online jewelry business in the next 3-5 years? For a company to be successful in the online jewelry business‚ they need to be reliable‚ have an excellent reputation‚ be trustworthy‚ have product selection‚ superior quality‚ along with support for its customers and products. A website that is easy to navigate‚ user friendly‚ web features that only that company provides and how quickly they can get the product to the consumer. Why Blue
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TIFFANY & CO. ® Introduction Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years‚ Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany‚ as well as serving as trade names. Through its subsidiaries‚ the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®‚ as well as the TIFFANY BLUE
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pieces of jewelry. They were surrounding by myths and legends and once regarded as the “Tears of the Gods” which were thought with mysterious qualities and supernatural powers. (De Beers‚ 2008). Diamond industry‚ which is one of the most essential and secret luxury industries in the world‚ has represented a 44.4% sales share of the global precious metals and minerals market (Datamonitor‚ 2007). A diamond in the rough is very valuable. However‚ the worthy of the ending piece of diamond jewelry has valued
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Art or Craft: American Museums and the Shaping of Perception Contents Introduction 3 Craft in America 6 Jewelry as a Transitional Model 9 Introduction to Case Study 11 The Museum as Ritual 13 Institutional Titles 16 Collection‚ Exhibition‚ and Work Titles and Labels 18 Display and Presentation 21 Conclusion 25 Visitor Interviews: Museum of Fine Arts Houston 27 Visitor Interviews: Houston Center for Contemporary
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Box: Does It Have Any Strategic Significance? What are the company’s vision/mission and objectives? Vision statement: “Tiffany & Co. collaborates with other forward-looking leaders in the jewelry industry and with nongovernmental organizations in order to positively influence the entire jewelry supply chain”. Mission Statement: “ to be the world’s most respected jeweler”. Objectives: To was to remain one of the top higher quality players along with companies like Bulgari and Cartier
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the NYC jewelers can be traced by the path that ends at jewelry district NYC. Imagine a place full of diamonds‚ pearls‚ jewelry and you are standing at the midst of it. A place where you could break the boundaries of diamonds and jewelries free from the rest of your experiences. To let your eye savor each moment staring at the beautiful stones‚ shapes and designs in wonder. Well‚ this wonder land actually exists and famous by the name of jewelry district NYC. Here the inhabitants are the top diamond
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Hall 1 Ms.gleeson P.4 May 1st 2014 We often think and wonder about the afghan culture and customs. Why they wear this why they do that. The afghan culture is very interesting and unique.Their clothing and jewelry alone opened up doors for question. In the afghan culture women typically wear a long dress that covers most of their body. The dresses they wear have long sleeves and go down past their ankles. The afghan women typically never wear pants
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