Jewelry is not only considered a status symbol‚ but a reflection of someone’s taste. A woman’s craze for jewelry is a universally known fact. Women look more beautiful‚ confident‚ and graceful when wearing jewelry. In most cases‚ it enhances the beauty of an outfit and overall personality. Whether it’s a toned down‚ simplistic style‚ or an extravagant and vibrant look‚ jewelry can be a woman’s way of expressing herself without saying a word. For men‚ jewelry is synonymous with watches. A watch is
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To the rising stars of jewelry‚ the essence of New Mexico’s tradition is innovation and refinement. It goes beyond turquoise and silver. A new group of makers is “blowing the doors off the craft‚” one expert said. Call them disrupters. And these innovators don’t intend to be defined or limited by the turquoise-and-silver pairing that many people identify as the very symbol of Southwestern style. “Visitors come to Santa Fe expecting traditional Southwestern jewelry‚” said Lawrence Baca‚ who works
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THE ZALE CORPORATION Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America. The Company has significant brand name recognition as a result of each of its brands’ long-standing presence in the industry‚ having 2.349 stores in the United States‚ Puerto Rico and Canada. The Company´s vision “provide customers with quality merchandise at the lowest possible price” has remain the same since its first store opening in 1920´s. The Mission of Zale Corporation
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antique item and a vintage item since both terms deal with items of considerable age and‚ usually‚ value. This confusion is especially pronounced in the world of jewelry collecting. According to those in the antique trade‚ an antique is defined as an object that is at least 100 years old or older. This definition means that over time‚ jewelry that is now considered vintage will eventually move into the antique category. Vintage‚ on the other hand‚ is defined as an object that is younger than 100 years
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satisfy consumers. Kidarsons Jewellers(KSJ) is a designer and manufacturer of premium gold and diamond jewelry. KSJ makes designs for Necklaces‚ earrings‚ bangles and pendants. All products are designed in house. The goal at KSJ is to grow the business in a manageable and controlled manner and improve the brand image of the company. The brand image needs to be synonymous to high quality jewelry. We also need to make sure the company is flexible enough to introduce many more products that are inspired
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customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier Started in 1847 when Louis-François Cartier took over master-craftsman Adolphe Picard jewelry workshop. Owing to Cartier’s great quality of manufacturing‚ they were trusted and selected to be many royal family official purveyors‚ including: King Edward VII of England‚ King Alfonso XIII of Spain‚ King Carlos I of Portugal‚ Tsar Nicholas II
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Distribution. This plan will also include an advertising plan‚ promotions‚ personal selling‚ sponsorships and database programs. Additionally‚ a media plan and methods of evaluating the success of this IMC plan are described. HOLA is a unique and high-end jewelry brand that wants to introduce beautiful fashion statement. Not only will we sell a beautiful fashion statement but a great concept along with the brand that will give us the opportunity to enhance our brand image. Our products will be offered in sterling
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Strategic Management Question 1 : You are in the business of jewelry making since generations and your business is flourishing; now you are planning to expand your business globally. What Strategic options will you chose for entering and competing in Foreign markets? Answer : Establishment Name: Sri Mahavir Jewelry‚ Estd. : 1938 Jewelry has been part of human civilization for a long time. And today‚ jewelry is used as symbols for celebrations such as engagements‚ wedding‚ and anniversaries
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Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing‚ affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use‚ if high on design quotient‚ light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase power
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Weighted Competitive Strength Assessment The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures‚ weights‚ and the overall scores. |Competitive Strength |Importance Weight |Tiffany & Co |LVMH |Signet Group |Blue Nile
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