Service watch: Value co-creation LSMS2102 Advanced Marketing Professor V. Swaen Group 1 Chumpitaz Pasquel Diana De Praetere Bertrand Kalbfleisch Christophe Paquet Julien Vansiliette Thomas 12/05/2012 1 The choice of the theme of our paper was quite easy. We chose for co-creation because it is something we‚ in a certain way‚ encounter everywhere. Indeed‚ each time someone asks to a person his opinion on his work‚ the one who intervenes participate to the creation of value
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Análisis de caso Kodak Kodak en la encrucijada: la transición de fotografía en película a fotografía digital Índice 1. Hechos Relevantes * Análisis comercial * Análisis financiero * Modelo de competencia de 5 fuerzas * Análisis FODA * Análisis de cadena de valor 2. Problemas apremiantes 3. Problema principal 4. Posibles soluciones 5. Recomendación 6. Actualización de caso Análisis comercial: * Para el año 2000 los ingresos y las ganancias netas
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The Sherwin-Williams Company Sherwin Williams is the largest manufacturer of paint products in the U.S. It is the most famous painting company in the United States. The Company owns more than 34 factories and 3‚200 of their own branded stores‚ that is why it is considered the largest chain stores in the world of colors. The American company Sherwin-Williams was founded in 1866. Since its establishment‚ the company made a bid for new technology and innovation. 11 years after its founding in 1877
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Minicase – The McGee Cake Company 1. What are the advantages and disadvantages of changing the company organization from a sole proprietorship to a LLC? The McGee Cake Company‚ currently operating as a sole proprietorship‚ may benefit from forming a limited liability company (LLC). An LLC is a comparatively new type of business entity. With an LLC there are reduced legal formalities in comparison to setting up a corporation. In addition‚ unlike a corporation‚ the McGees could set up an LLC yet
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Ford Motor Company Ford Motor Company‚ the second largest auto manufacturer in the world was started in 1903 by Henry Ford. With 276 plants‚ distribution centers‚ engineering‚ research/development and sales facilities‚ Ford Motor Company manufactures and distributes in over two hundred markets across six continents. Ford Motor Company’s focus is to build a strong business that produces products that contribute to a better world. Their first sale was on July 15‚ 1903 and since then Ford has produced
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OUTPUT-EMPLOYMENT THEORIES (CLASSICAL AND KEYNESIAN) Classical Theory (A) Introduction: Employment and output analysis at macro level has become an important part of economic theory only during and after the Second World War period. It was J. M. Keynes who first analyzed the frequent problem of unemployment and fluctuating levels of real output or national income. Before Keynes’ General Theory (1936) there was hardly any important and serious discussion of the problem of unemployment. However
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HKUST MBA Microeconomics Case 1: Medicines Company Case Question 1. For drug administrators‚ their incentive for using the drug is that the drug’s got to make economic sense. Data showed that for more than 4‚300 patients‚ Angiomax was a more superior alternative to Heparin. Also shown in tables b and c that it effectively reduced the incidences of death by 30% ‚ heart attack by 26%‚ need for a repeat angioplasty by 14% and major bleeding by 65% (sum of weighted average between high risk and
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Chinese Tourism & Hospitality Industry : how the growing number of Chinese tourists can help boost the Colorado economy. In Colorado‚ the Colorado loves California campaign has helped fuel the states economy and generated increased state revenues. Direct revenues related to this particular marketing strategy and indirect revenues have boosted the state economy in a number of different sectors‚ including the housing market‚ tourism‚ retail‚ as Colorado continues to campaign for entry of
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So McAuslan brewing all started with a guy named Peter McAuslan he was born and raised in lachine Québec any was educated at Sir George Williams University which is now known as concordia University. he graduated in 1972 with a bachelor of arts From there he worked at the YMCA in Montréal and Dawson College - this is where he met his wife Ellen Bounsall. After being tired of doing the same old thing‚ peter wanted a change. So in 1987 Peter decided to leave Dawson College and devote his
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MaxMara Fashion Group Max&Co’s use of social media and digital communications in Italy RESEARCH PROPOSAL CONTENTS RESEARCH PROPOSAL 1. BACKGROUND p. 3 1.1 Max&Co 3 1.1.1 Introducing the new Max&You app 4 1.2 Competitors overview 4 1.3 Rationale 4 2. OBJECTIVES 5 3. METHODOLOGY 6 3.1 Secondary research 7 3.1.1 Internal data 7 3.1.2 External data 7 3.2 Primary research 8 3.2
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