Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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Shawn Micallef in his article “Regent Park” tells the readers a story of a neighbourhood development and its prosperity. The article states that in the middle of the twentieth century Regent Park was in a deplorable condition. There were various defects such as the shortage of roads and isolation from other neighbourhoods. That stimulated city authorities to improve and expand the community. Its plan was based on “Garden City” planning principles. City planners started thinking of the ways to get
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People hope Kevin Durant will someday win an NBA title‚ but they don’t really demand it. And as long as LeBron James is the league’s undisputed king‚ that isn’t going to change. For the six seasons Durant has been in the league‚ he’s managed to skate by without having to face the burdensome expectations that James shoulders on a yearly basis. Until he won his first ring‚ James started every campaign with questions about when he’d finally get over the top. And once he finally got there‚ the pressure
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Stage 1: Rejection in Human Nature It is human nature to have a fear of rejection. Consequently‚ humans want to be liked and accepted. Kevin Betts’ experiment on the different approaches of rejection shows just that. He performed an experiment that included a group of three participants. They were to play a game that could only be won if two of the three people teamed up and left the other out. There are two claims made by this article. First‚ that when others form a team and the third is not included
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A cartoon‚ drawn by Kevin Siers‚ represents the real life conflict between police officers and the black lives matter movement. In this cartoon‚ the artist displays two people‚ one being a police officer‚ and one being an African American citizen. In this debate there are strong feelings on both sides for different reasons‚ a quote from the huffington post‚ “Instead of feeling protected by police‚ many African Americans are intimidated and live in daily fear that their children will face abuse‚ arrest
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Kevin VanOrd’s review of The Sims Medieval was descriptive and to the point. If I were a gamer I would expect the level of detail that is given throughout his review. Because I am not a gamer‚ I appreciated the continued comparisons to other Sims games. While VanOrd seems to be a fan of Sims‚ his disappointment in The Sims Medieval is apparent. In this review he sets a negative tone right from the beginning. He states that while playing this game “You’re hearing about someone else’s grand adventure
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John Doe Professor Poop Analyzing an Argument English 1020-006 20 March 2014 Word Count: 573 An Effective Argument Kevin Alexander writes an article titled‚ “Myspace Not Responsible for Predators”. In the article he discusses the lawsuits towards Myspace for molestation. He believes that it is not Myspace’s fault for these terrible occurrences. He has a very strong‚ mainly one sided view of the subject‚ and that in no way could Myspace be responsible. The fact that these incidents happen
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In the book The Art of Deception by Kevin D. Mitnick I chose chapter 9 to summarize and relate it a current news article. Chapter 9 is about the reverse sting and how it is used by con artists to pull of major scams. Mitnick also tells us solutions on how to prevent such scams and how to be wary of the social engineer. The sting or “running the wire” is a great tool on the grifter’s belt because it allows them to pull of major scams with ease. Sometimes though the sting is ran opposite of the traditional
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Jessica Hillsbery 12-2-12 Period 1 Candy Addiction. This is one of the problems most people in our world face today‚ whether it is to drugs or alcohol. The novel “Candy” written by Kevin Brooks had raised a few questions about addiction. What are the reasons people give in addiction and what kind of changes come with living in an addicted lifestyle. In the novel Candy is a 16 year old girl who started out living a normal life in London. She was pretty‚ popular‚ and had a family that was very
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Time is sometimes your worst enemy‚ as showed in the book Olive’s Ocean by Kevin Henkes. One conflict faced is by Godbee‚ Martha’s grandmother. Godbee is getting older and time has become her enemy. “‘You have to tell me something about yourself each day you’re here. Something I don’t know’…Who knows‚ this might be our last summer together‚”’ (36). This is illustrating that she is slowly fading away and wants to connect and be with her family as much as possible. This is also shown when Godbee told
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