AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
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CASE 10 TURNING AROUND MALAYSIA AIRLINES MARIATI NORHASHIMa* ALI SHAH HASHIMb MOHD HANIF MOHD HELMIc ABSTRACT Malaysian Airlines (MAS)‚ a government owned airline monopoly in Malaysia‚ was privatised in 1994 through the sale of Bank Negara Malaysia’s 32% controlling stake to Tajudin Ramli through Naluri Berhad. MAS posted profits in the first three years after privatisation‚ but in 1998‚ amidst the Asian financial crisis‚ the airline faced substantial losses. MAS incurred a debt of RM9
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FINANCIAL crisis In the year 2005‚ Malaysia Airlines reported a loss of RM1.3 billion. Revenue for the financial period was up by 10.3% or RM826.9 million‚ compared to the same period for 2004‚ driven by a 10.2% growth in passenger traffic. International passenger revenue increased by RM457.6 million or 8.4%‚ to RM5.9 billion‚ while cargo revenue decreased by RM64.1 million or 4.2%‚ to RM1.5 billion. Costs increased by 28.8% or RM2.3 billion‚ amounting to a total of RM 10.3 billion‚ primarily due
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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INTRODUCTION MEGA ENVIRONMENT International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest low fare‚ no frills air line and a pioneer of low cost travel in Asia Operates scheduled domestic and international flights to over 400 destinations spanning 25 countries AIRASIA GOVERNANCE BOARD BACKGROUND & DUTIES The Board of Directors consist of 8 members : 1 Non Executive Chairman 2 Executive Directors 5 Non Executive Directors –
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destinations is low-yield and needs appropriate actions to improve sales figures. Under the newly-implemented BTP 2006‚ many of these low-yield routes have been terminated or reduced in frequency. Domestic routes have been reduced from 118 to 22‚ whilst international routes from 114 to 90. ‘The Asian Business Aviation
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Table of Contents Executive Summary 3 1. Introduction 5 2. Analysis 6 2.1 Shareholders 6 2.2 Supplier 7 2.3 Employee 8 2.4 Lending Institutions 9 3. Overall Comparison of Years (Refer to Appendix 1-5) 10 3.1 Profitability 10 3.2 Efficiency 10 3.3 Liquidity 11 3.4 Gearing 12 3.5 Investment 12 4. Sources of Finance 13 5. Market Value of Share 14 6. Economic Conditions 15 6.1 Political 15 6.2 Economic 15 6.3 Social 16 6.4 Technology 16 6.5 Environment
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the financial information for the users of financial accounts. The company’s managers‚ stockholders‚ suppliers‚ lending institutions‚ employees‚ customers‚ government‚ competitors are the users of financial statements. These are considering the international and external shareholder groups (Charles H.Gibson‚ 2009‚ pg.3). Out of so many users‚ this report is going to focus on the five main users‚ which is the owners‚ managers‚ employees‚ lenders (bank)‚ employees and investors. Besides that‚ this report
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