the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML)‚ a part of Tata group‚ a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the case to bring
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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Introduction The Tata group comprises over 100 operating companies in seven business sectors. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries. Tata Motors Limited is India’s largest automobile company‚it is a public limited company with consolidated revenues of INR 1‚65‚654 crores in 2011-12. It is the leader in commercial vehicles in each segment‚ and among the top in passenger vehicles with winning products
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order to communicate answers to a series of well-conceived research questions questions. This in turn will prepare students for the final stage of the course in writing a thesis‚ a business development proposal or to attempt an i d l l integrated case study. d d These guidance notes are written to enable the students to prepare for the assessment of this module‚ which normally would be in the form of a written research proposal. Page 3 2. 2 RESEARCH TOPIC PURPOSE PHILOSOPHY AND ETHICS TOPIC
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also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This
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House of Tata : Acquiring a Global Footprint. In order for Tata Group to implement acquisition and/or restructuring strategies‚ it would be helpful to know existing scope of the group operating company structure‚ especially‚ profitability and financing activities. The following table shows the detail information of Tata group company structure. Additionally‚ the financing and profitability of each operating company under Tata group in year 2007 (FY07). [pic] • The following table shows
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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tremendous sense of accomplishment. As head of the Commercial Vehicles Division within India’s giant Tata Motors‚ Kant had helped orchestrate the winning bid for Daewoo Commercial Vehicles (DWCV) after the South Korean government decided to auction off the failing company‚ accepting bids from many of the world’s leading auto makers in 2004. Winning the bid had by no means been a sure thing‚ and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level
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A case study of the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms. It also intends to study the managerial complexities associated with these key factors. Method – A case study method approach has been adopted in this research from Tata Motors acquisition of Jaguar and Land Rover a British Automotive
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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