The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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Profitability Analysis • In the last 5 years we can see the profitability ratios of the company taking a beating. • Especially in the last 2 years‚ these margins have drastically dropped. • As a result of this‚ the company’s profit margins have dipped and in this particular the company has incurred a loss. • As we can see in the graph‚ Net margin ratio has been affected and has seriously dipped in the past years. • Though gross margin and operating margin have looked like increasing‚ these
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Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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[pic] Tata Group Sustainability Strategy [pic] Mathew Ashley Bill O’Brien Rachel Reiter Kevin Richards April 12‚ 2010 EXECUTIVE SUMMARY Our consultancy recommends that Tata Group (Tata): • Refine its internal definition of sustainability‚ • Create a separate subsidiary to coordinate‚ manage‚ communicate‚ and expand sustainability efforts across every business unit‚ and • Establish a market-specific global strategy tailored to the unique challenges and opportunities
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SUMMER TRAINING PROJECT REPORT ON (COMPRATIVE STUDY OF ULIPs OF TATA-AIA LIFE INSURANCE) FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: - UNDER THE SUPERVISION OF:- PROF. SATENDRA SINGH MR. RAKESH PANDY Submitted By:-
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organizational memory where teams all over the organization at different times zones communicated and documented the best practices. PROCESS ASSET LIBRARIES (PALS) Process asset libraries was an information database related to technology‚ processes and case studies. These were made available to all development centers of TCS through the intranet. WEB-BASED ELECTRONIC KNOWLEDGE MANAGEMENT PORTAL (EKM) Knowledge was made globally available. The PAL library‚ and Kbases hosted on the intranet were merged
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The history of the automobile begins as early as 1769‚ with the creation of steam engined automobiles capable of human transport.[1]:14 In 1806‚ the first cars powered by an internal combustion engine running on fuel gas appeared‚ which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile - with the Benz Patent-Motorwagen‚ by German inventor Carl Benz. Cars powered by
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------------------------------------------------- Tata Nano From Wikipedia‚ the free encyclopedia Tata Nano | | Manufacturer | Tata Motors | Also called | one-lakh car | Production | 2008–present | Assembly | Sanand Plant‚ Sanand‚ Gujarat‚ India[1] | Class | City car | Body style | 4-door one-box | Layout | RR layout | Engine | 2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) allaluminium 624 cc (38 cu in) | Transmission | 4 speed synchromesh with overdrive in
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TATA & CORUS (A case of Acquisition) COMPANY’S PROFILE TATA STEEL • Founded in 1907‚byJamsetji Nusserwanji Tata. • Tata company listed on BSE and NSE and employs about 82700 (2007) people. • started with a production capacity of 1‚00‚000 tones has transformed into a global giant . • Its revenue in 2005-2006 was 5.0 billion US $. • It has a main steel plant located at Jamshedpur. • The Company also has three Greenfield steel projects in the states of Jharkhand‚ Orissa and Chhattisgarh.
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About Tata Steel Tata Steel was established in 1907 by JN Tata at Jamshedpur in Bihar‚ India. The company commenced production in 1911. In the early 1980’s‚ the company initiated a modernization program for its steel plants. By the mid 1990’s‚ Tata Steel was Asia’s first and India’s largest integrated steel producer in private sector. In 2003‚ Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing
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