A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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Product Launch Checklist Template Back to Basics in Ensuring A Successful Product Launch One way to make sure that you’ve covered all the bases for your product launch is to revisit the principles taught in Marketing ; namely the 5 "P’s" of Marketing—Product‚ Price‚ Packaging‚ Place‚ and Promotion. To a seasoned marketer‚ these concepts may have been pushed out of mind many other concepts‚ but here’s the big secret—the 5 "P’s" cover it all. Often approaches do change the tactics and gives
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States into panic because Americans thought that this meant the USSR will be able to shoot their missiles from Russia to America. Therefore the United States had several responses toward the USSR’s launching of satellite. Surprised by the USSR’s launch of Sputnik | and Sputnik ||‚ the citizen in America were sent into shock and anxiety‚ this period of time is called the Sputnik crisis. Although Sputnik | did not have any function besides giving out random radio signals and temperature data to the
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Mishra‚ Ravi RE: Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products‚ Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin. If decided to launch‚ the ability to price Oxyglobin appropriately
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Brand Management Sara Lee: The Unno Launch 1. What were Grupo Sans’ brands and what brand identity did they have? Grupo Sans‚ a leader in Spanish underwear market in 1970s and 1980s‚ was founded in 1960 in Mataró. Becoming a part of Sara Lee Corporation‚ the multinational company with the biggest at that time textile division in the world‚ in 1991‚ contributed to the growth and development of the company‚ and has led to the fact that 9 years later(in 2000) Grupo Sans’ income accounted for
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Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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Sputnik Launch Background: Sputnik was a Russian satellite‚ which also happened to be the first satellite to ever make it to space. Sputnik was 285cm long (112inches) it was 58cm (23 inches) in diameter and weighed 83.6kg (184lb). Sputnik circled the earth every 96.2 minutes until early 1958‚ when it had blown up in the atmosphere. Event: The Soviets launched Sputnik on October 5‚ 1957‚ showing the Americans that they were serious about launching a satellite to orbit around the Earth. In addition
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KONE: The MonoSpace Launch in Germany Nature of the Situation: KONE Aufzug is the Germanic branch of KONE from Finland. During November 1996 Raimo Hätälä‚ the New Elevator Business director‚ was planning to launch a new product in the low-rise building market. The elevator industry in Germany was highly competitive and mature. From 1995‚ when the construction boom ended abruptly‚ until 2000 they expected the demand to shrink by 15%. This provoked the prices to fell between 5% and 7% in 1994
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How to Launch a TV Channel Your guide to building a successful TV Business In association with Introduction – Nick Thompson ack in 2002‚ when we published our first ‘How to Launch a TV Channel’ guide‚ most people were watching video on free-to-air analogue TV‚ with digital TV coming up fast on the rails. Today‚ in the UK and most developed countries‚ digital Pay-TV and digital terrestrial TV are thriving‚ video on the PC is at the front of everyone’s mind and mobile video is a niche but
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portfolio noncarbonated beverage categories‚ TCCC is looking at entering the Dark Malt segment in sub-Saharan countries The countries to be considered are namely Ghana‚ Cameroun‚ Gabon‚ Cote d Ivoire‚ Burkina Faso‚ South Africa and Nigeria Ghana launch will kick-off the introduction into the subSaharan market The Brief Cont d The Malt Category is 9.4m UC in Ghana and it is dominated by Malta Guinness (90% MS with two brands) Dark Malt is perceived as a premium social drink because it has a
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