“The Long Tail is only relevant to buying products and not any other aspect of the Internet.” Discuss. The Long Tail refers to the marketing strategy which involves selling a large selection of goods with relatively little quantity of each sold. The term “long tail” was popularised by Chris Anderson in his article in Wired magazine which had mentions of how this strategy was incorporated by firms such as Amazon.com. The Internet can be credited for the plausibility of the Long Tail form of marketing
Premium Marginal cost History of the Internet World Wide Web
ail Project #4: Literature Search “The Long Tail” by R. Cros Table of contents I. Background II. Thesis 1 and 2 III. Thesis Findings A. Thesis One – Consumer-Driven B. Thesis Two – Higher Consumer Engagement IV. Thesis Objections V. Unanswered Questions VI. Bibliography VII. Abstracts (compiled) I. Background As a part of the MBA curriculum‚ a class titled Management Information Systems was given at Roosevelt in the fall of 2009. The
Premium Marketing
{Do you think Amazon uses the long tail model? Through independent research‚ compare and contrast Amazon ’s approach to offering a "limitless selection" and that of Netflix} The long tail is a phenomenon whereby firms can make money by offering a near-limitless selection the term was coined by Chris Anderson‚ an editor at Wired magazine‚ and I feel both Amazon and Netflix have a long tail model since they can offer things that many stores don’t carry so there is always something for someone.
Premium Jeff Bezos Electronic commerce
These days the World is shifting from mass marketing to personal service‚ from focus on mainstream products to popularity of unique and personalized goods. This principle is reflected in the Long Tail theory‚ which explains phenomenon of why revenue from total quantity of items‚ which are out of top positions‚ outnumbers greatly the one brought by a relatively short list of “hits”. Sellers of all kinds are no longer limited by physical space of stores when operating in a virtual environment. Neither
Premium
The Long Tail Book Report The definition of "The Long Tail" by Chris Anderson is that the more a society advances‚ the more companies will expand the diversity of their products to cater to specific groups of people instead of turning to the popular ’hits’ as the only product. And as more products become available‚ people’s taste will expand creating more markets. As the book quotes Kevin Laws for saying‚ "The biggest money is in the smallest sales" (Anderson 23)‚ meaning that there are a huge amount
Premium
About the Author: Chris Anderson was born on July 9‚ 1961. He is an American author. He was with The Economist for seven years‚ then joining WIRED magazine in 2001 where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book‚ The Long Tail: Why the Future of Business Is Selling Less of More. He is the co-founder and chairman of 3DRobotics‚ a robotic manufacturing company. His book The Long Tail: Why the Future of
Premium Supply and demand Inverse demand function
What exactly is “the Long Tail” in Marketing? The Long Tail in marketing is the concept that‚ outside the mainstream‚ exists a large‚ diverse and potentially underserved market. For a growing number of products and services‚ reaching the underserved market is increasingly becoming the primary goal‚ and online marketing appears to be coming out on top as the way to get the job done. (Evans 2007) According to Anderson (2004)‚ “everyone’s taste departs from the mainstream somewhere‚ and the more
Premium Internet marketing E-mail
AN ONLINE NEWSPAPER BUSINESS MODEL: LONG DISTANCE MEETS THE LONG TAIL BY GEORGE SYLVIE ASSOCIATE PROFESSOR SCHOOL OF JOURNALISM THE UNIVERSITY OF TEXAS AT AUSTIN MARCH 24‚ 2008 AUSTIN‚ TEXAS 1 ABSTRACT Developing an Online Newspaper Business Model: Long Distance Meets the Long Tail This literature review cum strategic proposal connects two concepts – Chyi and Sylvie’s notion of long-distance online newspaper audiences and Anderson’s long-tail statistical Internet economic model
Premium Advertising Newspaper Mass media
Steven Spielberg’s An American Tail 1. In what year does the story take place? 1885 2. What country is Fieval Mouskawitz from? What religion is he? Russia / Jewish 3. Who / what do the cats of each European nation represent? Who / what do they represent in America? - Russia: Cossaks / Political Oppression / scapegoats for assassination of Czar - Ireland: British gov’t / Protestant landlords / famine - Italy: local Mafia bosses / political corruption - America: anti-immigrant prejudice
Premium Immigration to the United States Immigration
shavetail grass‚Field Horsetail‚ At Quyroughi‚ Atkuyrugu‚ Chieh Hsu Ts ’Ao‚ Cola De Caballo‚ Equiseto Menor‚ Kilkah Asb‚ Prele‚ Sugina‚Bottle-brush‚ Corn Horsetail‚ Dutch rushes‚ Equiseto Menor‚ Field Horsetail‚ Horsetail‚ Horsetail Rush‚ Mare ’s tail‚ Paddock-pipes‚ Pewterwort‚ Scouring Rush‚ Shave-grass‚ Thanab Al Khail‚ Vara De Oro‚ Wen Ching Family Name:Equisetaceae Chromosome information. 2n = 216 (approximately). Taste and smell: Fairly bland‚ slightly sweetish. Tendencies: Cooling
Premium