Demographics Mercury Drugstore’s Primary Target Market Demographics : Ages ranging from 18 to 65 years old who may be male or female that belong to any social class – B‚ C‚ D‚ and E Marital status – no specific status. The available market size using research data show that 6 out of 10 Filipinos are now opting for generic medicines over the more expensive branded counterparts. For a $2 Billion Pharmaceutical market in the Philippines $1.2 Billion (60%) - Generics Medicines $800
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Capture the point of the study unit briefly in your own words. Begin the paper with a short summary of the study unit‚ about its objectives and contents and your personal goals when attending the study unit. What makes it interesting and relevant to tourism business and for my future expertise? Identify and present at least 1-3 new things you have learned during the study unit. Weigh their value for your work possibilities and your future studies (e.g. your Thesis). Identify and present 1-3 expertise
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4) a)What Is an IP Address and what is it is also known as? -A number that uniquely identifies each computer or device connected to the Internet. b) What are the four categories of output? -Output is data that has been processed into a useful form called information. Four types of output are text‚ graphics‚ audio‚ and video. Text consists of characters (letters‚ numbers‚ punctuation marks‚ or any other symbol requiring one byte of computer storage space) that are used to create words‚ sentences
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Tourism‚ which is becoming a major driver not only of economic development but cultural exchange and global awareness‚ has also adopted CSR. Increasing material wealth and living standards in developing nations mean that societies which until recently were relatively isolated from other parts of the world are becoming integrated. Worldwide development in transportation infrastructure is increasingly making any place on earth a potential destination for tourism. While considered
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Stage 1 Tourism Summative Task 2: Understanding Tourism and the Natural Environment The health and sustainability of the earth’s natural environment is critical to the long term conservation of the delicate ecosystem that is crucial for all living things. For many destinations‚ the natural environment is one of the primary attractions for leisure visitors. A wide range of recreational‚ activity based‚ educational‚ cultural activities and experiences‚ can be accessed by visitors in
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TOURISM IMPACT ON THE ENVIRONMENT OF GABORONE GAME RESERVE AND STRATEGIES USED TO MINIMIZE THE IMPACTS WITH THE HELP OF STAKEHOLDERS Gaborone Game Reserve was established in 1988 as a wildlife education centre. Although small‚ at just under 600 hectares‚ it is now the third busiest reserve in the whole of Botswana. The park has network of game viewing roads‚ a visitor’s education centre‚ picnic sites with barbeque stands set among tall trees‚ a ‘hide’ for viewing game around waterhole and a ‘bird
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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(What Happens in Vegas Stays in Vegas) Las Vegas SWOT Analysis By Jennifer Bourdeau Marketing 370‚ section 04 September 18‚ 2007 STRENGTHS The largest strength Las Vegas tourism has is its brand recognition of its famous phrase‚ "What happens in Vegas‚ stays in Vegas". Other phrases such as "Your Vegas is showing" are in the works. Vegas also has an enormous bank of existing visitors- over 38.9 million a year. These visitors produce a city wide average occupancy of about 90%‚ the largest in
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Analyzing the Industry Environment The business environment consists of all external influences that affect its decisions and performance. These should be analysed systematically and with continuous scanning‚ keeping in mind that it needs to be cost effective and not create too much information. You need to distinguish the vital from the merely important. One can focus on the industry environment for example‚ especially on customers‚ suppliers and competitors. An industries profit comes from
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Unit 2 Macro-Trend Analysis BUS 620 Larry Fiegle Tina Haller May‚ 3‚ 2012 Hybrid Vehicle Macro-Trend Analysis Introduction As gas prices continue to rise‚ people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when
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