SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
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to reach a target audience by enticing them with flashy promotions‚ a fun "hip" lifestyle‚ and the chance to be in the "in" crowd. 2.Strategic Orientation - Strategic orientation is the combination of a companies mission‚ previous campaigns‚ SWOT analysis‚ Financial Data‚ Goals‚ and ROI. Ex: Through strategic orientation companies are better equipped to generate profit and compete successfully because they better understand the "Big Picture" of what they have to offer. 3.Advertisement - A paid form
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FUNCTION | DESCRIPTION | DAVERAGE | Returns the average of selected database entries | DCOUNT | Counts the cells that contain numbers in a database | DCOUNTA | Counts nonblank cells in a database | DGET | Extracts from a database a single record that matches the specified criteria | DMAX | Returns the maximum value from selected database entries | DMIN | Returns the minimum value from selected database entries | DPRODUCT | Multiplies the values in a particular field of records that
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Industry Analysis Firms in funeral industry operate funeral homes‚ cemeteries and crematoria. This includes the management of funerals‚ cremations and burials. The financial performance of the Funeral Directors‚ Crematoria and Cemeteries industry is strongly influenced by the number of deaths in Australia each year. This statistic has risen stably over the past five years but the baby boomers are driving the trend of funeral. Within the next decade‚ Australia’s death rate is set to increase from
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Macro-environmental trends. This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets‚ your analysis should have a corresponding dimension): · Social‚ cultural‚ demographic and environmental forces; · Political‚ governmental and legal forces; · Technological forces; and · Economic forces. Macro-Environment Definition Major external and uncontrollable factors that
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Introduction Comprehensively‚ we are probably aware that Mass Tourism has the accompanying attributes: (a) involvement of a huge number of people in tourism‚ (b) holidays are being standardized‚ rigidly packaged and inflexible (Karamustafa 2012)‚ (c) it is being mass produced and mass marketed and (d) consumed by tourists that are unconcerned about the local culture or practices. This goes to say that Mass Tourism requires vast improvement in tourism and the need of the involvement of international travel
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II – Industry Analysis 2.1 Industry Description This industry analysis will aid in researching the industry which is the Snack Food industry. We can also determine how the company will compete in the industry. 2.2 Industry Trends The progressively improved Philippine economy towards 2012 and 2013 was seen to benefit sweet and savoury snacks. Also‚ the higher purchasing power translated into greater purchasing ability even for more expensive sweet and savoury snacks‚ allowing greater room
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INDUSTRY OVERVIEW The Indian Industry as a whole has given away a growth which is of positive but comparatively less than the previous year. For instance the Industry registered a growth of 7% in the month of April 2008 as compared to 11% growth registered in the same month of the previous year. In March 2008 industrial growth which was recorded was 3.9% the lowest in past 6 years. The growth slipped due to the sharp downfall in the manufacturing and specifically electrical sector to 7.5% and
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Introduction The tourism industry is the largest and fastest growth industry in the world‚ and also is the main and important industry that consumes a lot of human resources in the labor market. As an example‚ Malaysia is one of the twelve mega-biologically diverse countries in the world‚ which boasts at least 15‚000 species of flowering plants‚ 286 species of mammals‚ 150‚000 species of invertebrates and 4‚000 species of fishes in addition to the countless micro-organisms. Since there are so many
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit‚
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