create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors and strong power of consumers create the industry as low margin industry.
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article ’Optus hit with $5 million fine’ which was published in The Age of the July 8‚ 2011‚ it identify and explain the impacts and affects this
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Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
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A macro environment comprises the external factors that can influence a business. These factors are often out of the control or management ability of a company. Factors typically include economic‚ demographic‚ political‚ and technological forces in business. Business owners and managers often spend copious amount of time and effort to assess the overall economic environment in order to determine the number and strength of each factor. Strategies and performance reviews can help owners and managers
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Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down‚ PEST stands for political‚ economic‚ social‚ and technological concerns. PESTEL also includes environmental and legal factors. Political Political macro environment factors include things like
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....... 2 History of ICTs (Information and Communication Technologies) in Tourism Industry: ................................................................................................................ 2 Definition of e-tourism (Electronic Tourism):...................................................... 4 Relationship between ICT and E- Commerce (Electronic commerce) ................ 4 Relationship between Tourism and ICTs: ............................................................ 5 Advantages
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1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
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Macro-environment analysis of The Coffee Company for the Chai Latte powder product The Coffee Company is 100% privately owned and operated company. It has been in operation since 1998 and has over 10 years experience in the coffee manufacturing market. The Coffee Company provides fresh roasted coffee to over 1000 food service customers across Australia and its retail products are available in leading Australian retailers. The Coffee Company plant is based in Moorabbin and uses market leading
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1. Micro Environmental The microenvironment consists of five components. The first is the organization’s internal environment—its several departments and management levels—as it affects marketing management’s decision making. The second component includes the marketing channel firms that cooperate to create value: the suppliers and marketing intermediaries (middlemen‚ physical distribution firms‚ marketing-service agencies‚ financial intermediaries). The third component consists of the five types
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Tourism Policy‚ 2052 Preamble: Tourism has been competitively and rapidly developing in the world‚ and due to specific natural and cultural heritages there is a great possibility of tourism industry in Nepal. Hence‚ in order to increase national production and income‚ to expand the earning of foreign currencies to create opportunities for employment‚ to improve regional imbalance and to develop the image of Nepal in international community having developed and expanded tourism industry‚ this
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