The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company’s ability to transact business effectively
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FAST FOOD OUTLETS HAVE MANY ADVANTAGES WHAT ARE SOME OF THE ADVANTAGES ? Advantages : 1) Fast food outlets provide a job opportunities for young people - The youth that unemployed can get the job at fast food outlets - The university student can get an opportunity to do part time job - The youth can be independent 2) Fast food outlets provide a convenient service - Through convenient service‚ customer will feel comfortable - When buying a meal at fast food restaurants‚ you always get
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Fast Food Nation by Eric Schlosser discusses the fast food industry in depth. Many aspects of this industry are analyzed‚ from the inhumane treatment of the cattle in their feedlots to the overworked and underpaid employees at fast food restaurants. Although this book only looks at the American fast food industry‚ it is becoming identical for the rest of the world due to globalization. This book provides a realistic‚ yet depressing‚ view of what our society is coming to. It addresses numerous problems
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* Business Environment Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. The environmental factors influence almost every aspect of business such as‚ its nature‚ its location‚ prices of products‚ the distribution system‚ or the personnel policies. It is important to learn about the various components of the business environment‚ which consists of the economic aspect‚ the socio-cultural aspects‚ the political
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Waylon Dude ENG 099/100 Fast Food: Problem in America? Imagine you’re at McDonald’s and you’re going in for that bite on your burger. First thing you think about is the tastiness of the burger and not exactly what you’re eating. Little do you know that you’re eating so much stuff that will actually take a toll on your body in the long run? Most Americans do not have this thought running through their minds because all they care about is the explosion of flavor in their mouth and the satisfaction
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Fast Food is Our New Addiction Obesity is increasing rapidly because of the fast food. Showing and telling people how unhealthy to eat the fast food is extremely hard because it is now the popular culture for the societies those are dominated by the fast food industries. High profit and low cost is the primary reason why there are many Burger Kings and McDonald’s in the world (Kenway‚ “Junk food: The New Tobacco”). Yet some readers may challenge my view by insisting that the fast food industries
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Fast Food Problems Over the years‚ how people live has changed a lot‚ so did the way they find their food. The fact that they have become very busy has made them look for easier ways to get food than cooking. Because of this situation‚ many fast food restaurants have been established. The increase in fast food consumption brings about several problems such as malnutrition‚ different health issues and extinction of the habit of cooking; however‚ these issues can be resolved by a joint
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A Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose
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What factors affect the resistance of a piece of wire? What I am going to investigate is‚ what factors affect the resistance of a piece of wire. To start this experiment I will need the following equipments: Power pack Ammeter Voltmeter 1 meter ruler (100cm) 110cm of wire Crocodile clips This shows how the equipment will be set up. A V I will measure the Voltage and also Current of the wire. Once I have recorded the results
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Fast Food Globalization Some people get confused when they hear the word‚ globalization. What is it? Globalization is a modern term used to describe the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. That means the world is slowly becoming one by producing goods and services in one part of the world‚ only to share it on an international level. This is a deeply controversial issue‚ however. Proponents of globalization
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