Local Marketing and Customer Relationship Management Objectives • CRM • Trust Models for Managing Relationships • Brand Communities • Customer Experience Management • Measuring and managing to build customer value • Building Loyalty • Implementation Process Tony Hsiesh Pamela Danzinger Session 1: Principles of Customer Relationship Management Customers: Most Valuable Asset = Good-will => if somebody is your customer today then they will continue to be your customer tomorrow
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Local Lawsuit Shari Hart July 25‚ 2012 School of Business 1. Summarize the actions that lead to the lawsuit. 2. Discuss what management could have done in terms of risk management to have prevented the events that lead to the lawsuit. 3. Discuss the ethical considerations reflected in the laws applicable to this case. 4. Determine which sources
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IDENTIFYING KEY STAKEHOLDERS Every organization has key stakeholders. These are those who are affected by its products‚ services and activities or it can be those whose concerns can change the show of business. The Company’s Vision for Tata Steel: “to seize the opportunities of tomorrow and create a future that will make it an EVA positive Company and to continue to improve the quality of life of its employees and the communities it serves” This statement clearly states that Tata Steel will continue
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Stakeholders Key stakeholders can either have a positive or negative effect towards a business‚ or who are important to an organisation. Examples of key stakeholders may be funders‚ government‚ head of businesses and other community figures. Customers: The customers are external stakeholders and they want the most they can get out of the business (in this case - school they have chosen to go to). As a business the customers want to see improvements in the organisation; for example improvements
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Cosmopolitans and locals "If there were only locals in the world‚ world culture would be no more than the sum of its separate parts". Hannerz 1990:249 Ulf Hannerz (1990) argues that the world culture is created through the increasing interconnectedness of varied local cultures where people connect in different ways. He uses Robert Merton’s cosmopolitan-local distinctions in a global context‚ to describe how people identify themselves with the global or not. The term `cosmopolitan’ is often used
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Stakeholders can be defined as all entities that are impacted through a business running its operations and conducting other activities related to its existence. The impact can be direct in the case of the business’s customers and suppliers or indirect in the case of the communities in which the business chooses to place its locations. Businesses must consider the needs and expectations of its stakeholders‚ though it need not consider them to be of equal importance. Certain stakeholders such as owners
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industrial park on 400-acres of land just outside of San Jose‚ CA 2. Who are the relevant market and non-market stakeholders in this situation? a. Market Stake holders: Cisco employees‚ suppliers‚ customers‚ retailers‚ creditors‚ community b. Non Market stake holders: community‚ activist‚ general public‚ environmentalist 3. What are their interests? Please indicate if each stakeholder is in favor or opposed to the Coyote Valley development project‚ and why? a. Cisco employees – Favor. The plan
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Local Studies With the modern trends of technology nowadays‚ children are prone to harmful effects that gadgetry brings. About 60 to 70% of kids around the world ages 10-17 years old are hooked up to cellular phones. They spend up to 5 or more hours calling‚ sending texts or just playing. Ma. Sheila Escuro(2009) says that‚ “Usage of this gadget can be controllable. Its up to the parents to teach their child to be responsible on their mobile phones‚ to ask them to pay-up when their
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Stakeholder versus Shareholder Stakeholder theory thinks that the enterprise is a series of contracts with various stakeholders to form various stakeholder consultations‚ the outcome of a transaction‚ whether investors‚ managers‚ employees‚ customers‚ suppliers‚ or government departments‚ community‚ etc.‚ they are enterprise-specific investments and bear the risks. On the other hand‚ Shareholder theory thinks that not only the market will be sound‚ permanent‚ and viable‚ but also the ethical issues
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Museum stakeholders are a group of people that share a special interest in the museum. There are internal stakeholders and external stakeholders. The main stakeholders of the museum might include the state’s central and local government or governmental agencies‚ the local communities‚ financial contributors or members‚ corporate sponsors‚ friends‚ schools and universities‚ and various individuals to include paid employees‚ volunteers‚ trustees‚ and donors. Having stakeholders is considered a best
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