objective of the Bone and Joint Decade 2000-2010 was a significant improvement of the quality of life in people suffering from musculoskeletal and locomotor disorders [1]. Low back pain (LBP)‚ is an important cause of health and economic problems and is becoming a more frequent cause of disability [2‚ 3]. The reasons for the low back pain are most often unknown. However‚ the number of patients suffering from LBP significantly increases with aging‚ mainly within the professionally-active
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Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
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over-managed and under-led‚ there is need for a combination of strong leadership and competent management as a premise (前提)for significant‚ successful and sustainable change (Kotter‚ 1990). Ways to effectively lead change: Kotter’s checklist(1995) for leading change: (eight- step checklist ) 1. establishing a sense of urgency- unfreezing‚ alerting members to
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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1. Identify the author’s mission (task and purpose) in writing this book. The author’s purpose in writing this book was to explain the role of the ‘leader’ in the Marine Corps. To accomplish this the author used examples of corps values‚ ethos‚ individual courage and unit spirit. 2. What part of the book was the most effective in accomplishing the author’s mission? What part of the book was the least effective? The part of the book that I think is most effective at accomplishing the
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American literature is the written or literary work produced in the area of the United States and its preceding colonies. For more specific discussions of poetry and theater‚ see Poetry of the United States and Theater in the United States. During its early history‚ America was a series of British colonies on the eastern coast of the present-day United States. Therefore‚ its literary tradition begins as linked to the broader tradition of English literature. However‚ unique American characteristics
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Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
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considered as an evil within today’s society but when the advertising is viewed by people under the age of 18 it can present a problem‚ we will look at the effects that advertising can have on persons under the legal drinking age. Is advertising a maker of evil in society Before we can start to look at violence in advertising it is important that we understand what violence is‚ the modern day interpretation of violence states that the definition of violence came to the conclusion that there is various
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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