Background Information: The case is about the dilemma of a product manager of a pharmaceutical company‚ regarding the name of a new product that has failed to capture the market as expected. The case talks about brand extension of an existing brand which has a strong customer base in the field of neurology. It is named after the core brand so that it could enjoy a good brand recall. After completing the market research‚ the teaser campaign is started to attract the target segment i.e. gynecologists
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Developing unique product differences with the intent to influence demand. marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. In marketing‚ product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others‚ to make it more attractive to a particular target market. This involves differentiating
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Physical Optics UNIT -I Chapter-1 One Dimensional Wave Equation Introduction Wave equation in one dimension Chapter-2 Three Dimensional Wave Equation Total energy of a vibrating particle Superposition of two waves acting along the same line Graphical methods of adding disturbances of the same frequency Chapter – 1 Introduction: The branch of Physics based on the wave concept of light is called ‘Wave Optics’ or ‘Physical Optics’. Mathematical representation of
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2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and brand equity. This study is focused on baby accessory product in order to realize what working moms think‚ conceive‚ feel‚ and learn upon brands. Brand perception is consumers’ ability to identify the brand under
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” Leading involves the social and informal sources of influence that you use to inspire action taken by others. If managers are effective leaders‚ their subordinates will be enthusiastic about exerting effort to attain organizational objectives. The behavioral sciences have made many contributions to understanding this function of management. Personality research and studies of job attitudes provide important information as to how managers can most effectively lead subordinates. Leading as a
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Isaac Solar Ice Maker Solar Icemaker Up to 1000 pounds of ice per day! Low cost and reliable source of ice for situations requiring 25 to 1000 pounds of ice per day (12-450kg). "Isaac" is the acronym for Intermittent Solar Ammonia Absorption Cycle. Ammonia absorption refrigeration technology was developed in the 19th century and is still used in industrial applications. Energy Concepts has adopted this technology to a machine which uses the sun as the only energy output. The particular advances
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out the example and hint below‚ if needed. x^2 - 100 is the product of these two binomials. (x + 10) (x -10) x^2 -10x +10x -100 My Solution: c = current of river b = rate of boat d = s(t) will represent (distance = speed X time) Upstream: 60 = 6(b-c) Downstream: 60 = 3(b+c) There are now two separate equations: 60 = 6b - 6c and 60 = 3b + 3c Solve both equations for b: b = 10 + c b = 10 - c Now make both equations equal each other and solve for c: 10 + c = 10 - c 2c = 0 c = 0 The
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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average revenue generated by life insurance constitute only a small (nearly .23%) of the GDP. Bangladesh has also a low per capita income in life insurance business compared to the other countries in the south Asia region. However the market has been steadily growing but not in a rate as it should be. Economic growth‚ expansion of infrastructure‚ industries‚ trade and commerce is leading to the expansion of the insurance market. Although Bangladesh has opened up its economy considerably in recent years
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Introduction This project is about analysing the factors affecting the demand of mobile telephone products. The case study that will be included is the current state of the UK mobile telecommunications market. The operators to be examined are the four major operators in the UK: BTCellnet‚ One2one‚ Orange and Vodafone. The case study for this project will be based on the current state of the UK mobile telecommunications market and the performance of its four consumer operators. Before this can
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