market at the moment. The company is likely to face competition from the asbestos pads market (a substitute product) 3. The potential market demand for pads could range between 174‚000 to 234‚000 per year 4. The traditional distribution structure for asbestos cushion pads is not well established. The company must be aware a key characteristic CMI of market players and influencers in order to tailor their marketing strategy. 5. The critical issues that company shall prepare a sound solutions
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Listening and communicating Communication Approach • Communication takes place only when a message sent by one person has been receveid and undertstood by another person Reasons Managers Communicate • Pass on and receive information • Establish and maitain relationships • Tell people what they are expected to do and help them learn • Give feedback and crticism • Encourage‚ motivate and influence • Help others solve problems and develop actions plans • Work with others to come up with new ideas
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Organizational Structure LEARNING OBJECTIVES After reading this chapter‚ you should be able to: 1. Describe three types of coordination in organizational structures. 2. Justify the optimal span of control in a given situation. 3. Discuss the advantages and disadvantages of centralization and formalization. 4. Distinguish organic from mechanistic organizational structures. 5. Identify and evaluate the six pure types of departmentalization. 6. Describe three variations of divisional structure and explain
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hierarchical organisational structure? | Structure that has a number of levels and a chain of command by which decisions are made. Tarmac has a typically hierarchical structure with seven levels. |Describe the three levels of responsibility at Tarmac and the key roles for each. | Three levels of responsibility and key roles: 1. Managers: Organise and plan
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Indexing and Abstracting LIS590ILE University of Illinois Summer 2009 Frank Kellerman Brown University Sciences Library‚ Box I Providence‚ RI 02912 e-mail:Frank_Kellerman@brown.edu work: (401)863-6324 home: (508)761-4072 Objectives. There are two general objectives for this course: -Learn how to index for the purpose of storing information -With that indexing experience‚ become more proficient in retrieving information Specific aims of the course: 1. Use different types of indexes - to see the variety
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Question 1 (a) The 3 main roles that a sales manager should perform are listed as below: 1. Manage customer relationships 2. Serve as customer consultants 3. Manage the hybrid sales force Sales managers should firstly‚ continuously achieve a conversation with his or her customer‚ provide customized service and recommendations to them in order to increase customer retention. Secondly‚ sales managers should build ongoing relationships and profitable partnerships with his or her customers
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MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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UNDERSTANDING MY OWN CULTURE Bismillahirrahmanirrahim. In the name of Allah‚ Most Gracious and Merciful. If you notice from the recited words you will know that I am a Muslim and let me introduce myself as Nor Laila Binti Hassan. This story begins from 19th century‚ whereby my ancestor who is of a Siamese ethnic came from Siam or now known as Thailand to settle down in Kedah (one of the state in North Malaysia) and married one of the locals. During that time Kedah was started to be influenced
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Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures: 3.1.1. Functional structures According T.N. Chhabra (2003:263)‚ functional structures directs the subordinates throughout the organization in his particular area of business operation. This means that subordinates receive orders and instructions not from one superior but from several functional specialists. In other words‚ the subordinates are accountable to different functional
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Creating a Competitive Salary Structure INTRODUCTION Each employee in an organization is paid a salary. Salaries vary greatly‚ with executives earning as much as (or greater than) 100 times an entry-level employee’s salary. This variation is not by chance. It is rationally established through a salary structure – a hierarchy of salaries. Organizations develop this structure based upon internal factors (such as current rates‚ job relationships‚ and custom) and external factors (such as labor
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