SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Printed in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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enjoyed anytime and anywhere. With the global market more and more open‚ a lot of goods begin to export and seek large areas to sell. Thus now has a good opportunity for soybean milk power selling in global market. UK has about five thousand and eight million populations and it is a developed country‚ so people with high standard consumption level. Beside these‚ British people demand for drink in high rate. According to the survey‚ the UK market for beverage has grown by 2.5% since 1999 to reach
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(1500–1700) — sharing some characteristics of newspapers though usually not considered true newspapers.[6] However‚ none of these publications fully met the classical criteria for proper newspapers‚ as they were typically not intended for the general public and restricted to a certain range of topics. [edit]Newspapers Main article: History of newspapers and magazines See also: List of the earliest newspapers [edit]Europe See also: History of British newspapers Title page of Carolus’ Relation from
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Origin of Newspapers: The History of newspapers is arguably one of the most dramatic episodes of human experience. The actual origin of newspapers lies in the Renaissance Europe when local merchants used to distribute handwritten newsletters amongst each other. However it was not until the late 1400’s when Germany introduced the precursors of printed newspapers. Since then newspapers have evolved dramatically and today there are more than 6580 daily newspapers in the World. A typical modern day
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Factors Affecting UK Housing Market Intake August‚ 2012 Written by: Milad Pir Mohammad October 2012 Table of Contents Titles Page Executive Summary Introduction 3 Factors affecting Demand of a House in the Market 4 1.1 Price of the House 4 1.2 Rent of House 5 1.3 Population 6 1.4 Household Income 8 1.5 Future Price Expectation 8 2.0 Supply of House in the UK and London 10
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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The promising future of newspaper In the wave of information explosion appeared in 90’ last century‚ the channels to obtain information among people have apparently been diversified due to the rise of new media outlets through the medium of the Internet. Although some advantage of newspaper has been overshadowed by the excellent performance of new media‚ newspaper is actively adapting to social and economic transformation based on maintaining its existing advantages. For this reason‚ the essay
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The Potential Market for Apple iPad in the UK Table of contents 1.0 Introduction 3 2.0 Creative thinking 3 3.0 Recommendations for successfully marketing iPad in the UK 3 4.0 Conclusion 4 References 5 1.0 Introduction After iSlate and iGuide‚ iPad as another tablet-shaped computer was launched by Apple. The various applications of the iPad are very attractive for customers‚ but it also has some shortcomings including high price and the same user interface as iPhone. The
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