Chinese University of Hong Kong Marketing Management‚ MKT2010 Marketing Xi Tang - a living ancient Chinese town Group 2 Instructor: Prof. Durairaj Maheswaran Table of contents 1. Introduction 3 2. Opportunity analysis 2.1 Company 3 2.2 Customer 4 2.3 Competitors 5 3. Market segmenting‚ targeting and positioning 3.1 Segmenting 6 3.2 Targeting 7 3.3 Positioning 7 4. Marketing Mix 4.1 Product features 8 4.2 Pricing strategy 9 4.3 Distribution 10 4.4 Promotion 10 5
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Summary Chapter 4 Marketing Objective 1 Explain the importance of information in gaining insights about the market place. The marketing process starts with a total overview of the market place. Without understanding the markets wants and needs you’re blind. If a company doesn’t have full understanding for the market place it’s hard to produce value and satisfaction for their customers. This information is not enough you also need information about competitors‚ resellers and other actors and forces
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Marketing Plan Jessica Gahtan‚ Nick Hung‚ Ricky Wu‚ Harris Khan Executive Summary Nu-oats‚ a snack bar‚ is a product line extension of Nutella chocolate hazelnut spread. Leveraging the worldwide reputation of the existing brand as well as the expertise of the parent company (Fererro). The bar will be launched in the Canadian market and its marketing communications will be targeting 8-11 year old active children. Nu-oats is appealing because of its great taste‚ energy-boosting effect‚ and lack
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Originally published on February 11‚ 2000 To big game hunter Robert Hansen‚ Alaska was paradise. But for his victims‚ it was a terrifying wilderness where no one could hear their screams. The cover summary of Bernard DuClos’ book on Hansen‚ Fair Game‚ is much more than just sensationalism. It’s a pretty accurate summary of the period from 1971 to 1983‚ when Hansen stalked the sleazy parts of Anchorage looking for victims. He is known to have killed at least 17 young women‚ although only 12 bodies
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THE HUNGER GAMES Collins Suzanne -Summary by Ashdeep Singh In the morning of the reaping day‚ Katniss wakes up. Finds her mom‚ pet cat (Buttercup)‚ and her sister‚ Prim by her side. After getting dressed‚ she heads to the forest‚ where she meets her hunting partner Gale. After fishing and searching for berries‚ they head back home. On their way back home‚ Katniss and Gale stops at the Hobs‚ the black market. At the Hobs‚ they exchange their fishes with bread and salt. Then they go to the mayors
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logo‚ design etc. of a company/product. Brands can be very powerful and can be worth more than a company’s assets. Brand Equity Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It is a measure of the brands ability to capture customer preference and loyalty. Brand Valuation is the measure of the value of the brand in terms of customer loyalty and preference. Brand equity offers the company some defense against fierce price
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Principles of marketing chapter 1 Marketing is: managing profitable customer relationships. The twofold goal is: 1. To attract new customers by promising superior value. 2. Keep and grow current costumers by delivering satisfaction. Old marketing sense: telling and selling New marketing sense: satisfying customer needs Marketing starts before the product is produced and goes on throughout the product’s life. Definition marketing in the business context: a process by which companies
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Project Summary Employment Law Project Summary The employment relationship is a contractual one between an employer and a worker. The worker may be either an employee or an independent contractor. Distinguishing between the two is very important. It has an effect on compensation‚ benefits‚ harassment‚ family leave‚ workers’ compensation‚ unemployment insurance‚ and discrimination‚ (Moran‚ 2008‚ p. 3). In an employment relationship‚ authority is conveyed by an employer to an employee. Deciding
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Page !1 of 8 ! Joanna Oszczak AAM 5015 - Marketing Marilyn Cresswell Wednesday October 8th‚ 2014 Reveal - Integrated Marketing Analysis The Offering - Needs and Wants: -“Sexy‚ modern and minimalist”1 -“Staple in the mind of a fashion conscious consumer” -“Luxurious‚ intimate and professional”2 - Need: sex appeal‚ confidence. femininity‚ bold‚ fierce‚ relentless attitude -Maslow’s hierarchy: -self-esteem building -belonging: friends and family‚ status -physiologically: ideas of love and Core
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Executive Summary: The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research
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