customer first. ABA Banking Journal‚ 92(7)‚ 67. [9] Carl Rutstein‚ (2006‚ June) Vice President‚ the Boston Consulting Group Daniel‚ E. (1999)‚ “Provision of electronic banking in the UK and the republic of Ireland” International Journal of Bank Marketing‚ vol. 17 no. 2‚ 72-82. Furst‚ Karen‚ William W. Lang‚ and Daniel E. Nolle‚ (2002)‚ Internet Banking: Development and Prospects‚ Program on Information Resources Policy Research‚ Harvard University [22] Hatice Jenkins‚ (2006) Article‚ Adopting internet
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EXECUTIVE SUMMARY Cosmos ITL Group Middle East plans to enhance its UAE market share for one of its products; i.e. SHARP Plasmacluster® Air Purifiers‚ despite dealing with a diversified range of electronics but this plan is exclusively initiated to serve the potential market demand for this particular product only in light with the huge concerns and worries of H1N1 Virus Swine Flu across UAE residents and business owners in which this product helps in protecting the people and the environment from
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TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE FACULTY OF ACCOUNTANCY‚ FINANCE AND BUSINESS ACADEMIC YEAR 2014/2015 SEMESTER 1 BACHELOR OF CORPORATE ADMINISTRATION (HONOURS) YEAR 2 BBDT2073 MARKETING MANAGEMENT GROUP WRITTEN ASSIGNMENT TITLE: _____DUTCH LADY MALAYSIA_____ LECTURER/ TUTOR: ____MR. LIM CHIN HOCK____ DATE OF SUBMISSION: _______17 JUN 2014_______ TUTORIAL CLASS: GROUP: _____GROUP 1‚8‚9_____ Company Background The story of the Dutch Lady was started from 50’s that is after the World War
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of petrochemical production and sales of $9 billion in 2002 to become the 11th largest petrochemical producer in the world. Iran‚ through the government-owned National Petrochemical Co.‚ has made its petrochemical industry a strong second to Saudi Arabia. Iranian petrochemical output was 12.5 million metric tones in 2001. A number of other countries in the region‚ including the United Arab Emirates‚ Kuwait‚ Qatar‚ Oman‚ and Egypt‚ have either completed major petrochemical projects or are planning
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Unemployment in Saudi Arabia Abstract: We can state that the main goal of any development plan in any place in the world is securing jobs for citizens. In the kingdom‚ we are living through unprecedented growth. We have seven million foreigners and we rank second after the U.S. in remittances. Yet‚ 10 percent of Saudis are vying for getting the 2‚000 riyals offered by the Hafez program for job-seeking citizens. In this research‚ we are going to discuss
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Assistant Editor‚ Media: Denise Vaughn Marketing Manager: Anne Falhgren Marketing Assistant: Susan Osterlitz Senior Managing Editor: judy Leale Permissions Project Manager: Charles Morris Permissions Coordinator: Karyn Morrison Senior Operations Supervisor: Arnold Vila Senior Art Director: Steve Frim Interior Design: Amanda Kavanagh Cover Design: Ray Cruz Director‚ Image Resource Center: Melinda Patelli Manager‚ Rights and Permissions: Zina Arabia Manager: Visual Research: Heth Brenzel
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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Islam‚ in Arabic‚ means “submission.” Islam teaches submission to God‚ or “Allah” in Arabic. Before Islam began and revolutionized the Arab world‚ Arabia was a tribal‚ desert environment with no single political organization or faith. The majority of its inhabitants were pastoral nomads organized by tribe and clan‚ who fought with one another for access to precious resources such as water‚ herds‚ and land. Before the advent of Islam‚ most Arabs worshipped a variety of male and female deities. Only
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