Segment‚ Acquisition & retention‚ size growth potential Marketing Strategy (STP): Segmentation‚ Targeting‚ Positioning Marketing Mix (4Ps): Product‚ Price‚ Place‚ Promotion‚ Evaluation of Alternatives Implementation & Monitoring: implement decision‚ monitor & control‚ adapt & renew Profit = [Mkt. demand x mkt. Share x (Rev. per buyer – V Cost per buyer)] – Fixed Cost Set profit to zero for break-even‚ but don’t forget cannibalization Value Cycle comparative advantage‚ value proposition
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Spring 2012 Master of Business Administration- MBA Semester 1 MB0040 – Statistics for Management - 4 Credits (Book ID: B1129) Assignment Set - 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q1. What are the functions of Statistics? Distinguish between Primary data and Secondary data. Q2. Draw a histogram for the following distribution: Age No. of people 0-10 10-20 20-30 30-40 40-50 5 10 15 8 2 Q3. Find the median value of the following set
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Common MBA interview Questions “WHICH WAY DO YOU OUT TO GO FROM HERE?” “THAT DEPENDS A GREAT DEAL ON WHERE YOU WANT TO GET TO‚” SAID MAGUDUZA. “I DON’T CARE MUCH WHERE—“ SAID BOBO ‘THEN IT DOESN’T MATTER WHICH WAY YOU GO‚” SAID MAGUDUZA. WHY AN MBA??? AND WHY RUSSIA??? IF YOU GIVE YOUR ANSWER LIKE BOBO‚ THE YOUR POSSIBILITY OF GETTING SELECTED IS BLEAK…. … BE CLEAR ON WHY YOU WANTED TO DO AN MBA AND HOW DO YOU THINK IT WILL HELP YOU IN BIULDING YOUR CAREER… http://www.mbauniverse.com/article
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model for a high school kid. In any case he fights to settle on veritable and even minor decisions. He has a particularly unconventional decisions which has such a great impact on his journey as he goes on. Alex additionally has a habit to depend on his caretaker Jackie a young delightful lady who has been near Alex since his childhood. Jackie as the more established one reluctantly has to settle on the decisions for Alex abandoning him to make the minor decisions which will soon have a great change
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MCQs Basics of Marketing – MBA SEM-I Chapter 1. 1. Marketing is about ensuring the right------‚ in the right-------‚ at the right----‚ at the right -----. a. Product / place / time / price b. Price / offer / price / time c. Thing / place / time / price d. None of the above 2. ------------is a place‚ where everything connected with a certain market can be found. a. Supermarket b. Metamarket c. E- retail d. All the above 3. A marketing strategy that is developed by thinking about
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MARKETING STRATEGY AT MBA ITB JAKARTA I. Conduct the 5Cs Analysis at MBA ITB Jakarta Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School‚ describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer‚ Company‚ Competitor‚ Collaborator and Context. In conducting the 5C’s at MBA ITB Jakarta will describe as follow: a. Customer (What needs do we seek to satisfy) In answers.com on question “Why MBA?” mentioned that
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effective in-hospital organization will be required for effective acute treatment options to be available to stroke patients. There are a couple of legal and ethical issues of this case. First let’s look the physician. Mrs. Smith presented the clear signs and symptoms of TIA (Transient Ischemic Attack) which is called mini-stroke. First of all‚ the doctor failed to send the patient to emergency room to get CT scan‚ MRI and tPA (tissue Plasminogen Activator) if there is no contraindication. The doctor
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Chuck Jones aimed to have a new design decision process supported by data and surveys instead of a return or payoff on the investment approach. At first when he presented his idea‚ authorities requested poof and Mr. Jones was unable to show them proof. Then M. Jones started his process. 1. As a first step‚ he surveyed 15 "design-centric" companies‚ including BMW‚ Nike‚ and Nokia. To his surprise‚ few had a system for forecasting return on design 2. Mr. Jones needed to provide a new plan to focus
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Diffusion Process • Return to Syllabus • Return to Homepage Introduction We are now focusing on the major elements of the marketing mix‚ the ingredients of the marketing mix. First element...The Product!! Product Planning refers to the systematic decision making related to all aspects of the development and management of a firms products including branding and packaging. Each product includes a bundle of attributes capable of exchange and use. Product definition: A product is a good‚ service‚ or
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these patients‚ the answer is dental implants – but not everyone can afford them. This is just one reason why many dentists‚ including Evans Diane M DDS in Rochester‚ offer mini implants instead. While they share some similarities‚ mini implants are often preferable to their conventional counterparts. What Are Mini Implants? Mini tooth implants are much smaller than conventional implants –roughly speaking‚ they’re about the width of a toothpick. Dentists often only administer a mild anesthesia during
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