EIILM UNIVERSITY‚ SIKKIM TERM END EXAMINATION‚ SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT Time: 3 hours M.Marks:60 Note: - All questions are compulsory. All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona
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“Ben & Jerry’s – Japan” Assignment 2 1. Which way would you recommend B&J enter Japan: with Mr. Yamada or with 7-11? Support your answer with rationale. Let’s see the advantages and disadvantages for Ben and Jerry’s to enter the Japanese market with Mr. Yamada or with 7-Eleven Japan; Entering Japanese market with Mr. Yamada: Advantages: * Ken Yamada was a third generation Japanese American from Hawaii‚ with his excellent marketing skills and knowledge of the Japanese market and
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Moving Out Winnifred Bates sat‚ hunched over on the old‚ worn out armchair that sat in the corner of her parents living room in their small home in Bedford‚ England. It was a cloudy day out and as she glanced ashamedly out the window‚ her mood was further dampened by the gloomy English weather. Her mother‚ Elizabeth‚ stood across the room from her and glared over her crossed arms. Her grey blue eyes piercing Winnifred’s resolve. The room felt tense around them proceeding the argument that had just
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Case History Ben‚ aged 52‚ was born and raised in Siloam Springs‚ Arkansas. At the urging of his supervisor at work‚ Ben has voluntarily sought help from his employer’s human resources department. They have referred Ben to you. Personal and Family History Ben was an only child‚ and he explains that he got a lot of attention. He says that that he loved his parents very much‚ "but they were kinda weird." He adds that "They were like me. Just different‚ ya know?" Ben said that his aunt‚ his
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Ben and Jerry’s ice-cream company is well known for its sales in the USA‚ Europe‚ and Asia. They are a very well established‚ successful‚ global operation. Since 2000‚ the company has continually improved their ice-cream brands. They sell its named ice-cream and frozen yogurt under brand names such as Chunky Monkey and Cherry Garcia. Chunky Monkey is banana ice-cream with fudge chunks and walnuts. In 2009‚ Chunky Monkey was named among the top ten best ice-cream flavors in London. Philanthropy
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Ben and Jerry ’s Ben and Jerry ’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated
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Ben Johnson – a World Class Sprinter Ben Johnson is a former sprinter from Canada‚ whose performance peaked in the 1980’s‚ winning two Olympic bronze medals and an Olympic gold‚ which all 3‚ were taken away. He set several 100 metre world records at the 1987 World Championship and in the 1988 Summer Olympics‚ both for athletics‚ but was disqualified for doping‚ losing the Olympic title and all records. He was born in Jamaica and at the age of 15‚ immigrated to Canada. Ben met his coach Charlie
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brothers and sisters. His father made soap and candles for a living. His mother raised the children. Ben went to school and finished in 1716. Though he would have liked to continue‚ his family was way too poor to afford tuition. He then went to work. Ben ended up working for his half brother James‚ who was a printer. Ben loved to read and write poetry so this seemed like the perfect job for him. When Ben quit working for his brothers because of some troubles he thought he would be able to find work with
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Ben Carson was born in Detroit‚ Michigan‚ on September 18‚ 1951. His mother‚ though undereducated herself‚ pushed her sons to read and to believe in themselves. Carson went from being a poor student to receiving honors and he eventually attended medical school. As a doctor‚ he became the Director of Pediatric Neurosurgery at Johns Hopkins Hospital at age 33‚ and became famous for his ground-breaking work separating conjoined twins. Contents Synopsis Early Life Influential Mother Early
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Ben Jonson growing up went through a troubling childhood‚ that continued as he grow older. His experiences influenced most of his work‚ which shares a common theme of love and hatred which is illustrated through his plays‚ poems‚ and short stories. His father past away shortly after Ben’s birth. After he had a family his son slipped away from him in the form of death which probably influenced Ben Jonson to write the poem “The Hour-Glass”. The poem is about his son dying at a young age with so
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