In the article “McDonaldization of Society” the author‚ George Ritzer‚ discusses Rationalization which is a concept which was coined by the German sociologist Max Webber in the 19th century. Rationalization has 5 distinct dimensions which are efficiency‚ control‚ dehumanization‚ quantity over quality‚ and predictability. Moreover‚ Ritzer claims that society has become so focused on being efficient which means finding the easiest and fastest way to achieve a goal‚ an example of that dimension provided
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This article fundamentally talks about McDonaldization in the present and in the past. McDonaldization is being able to find the most effective way in doing something. In a society‚ people hardly fight to find a better solution‚ they depend on what has already been discovered‚ and therefore is easier to perfect. McDonaldization has played a huge role in today’s world. McDonaldization’s main focus is effectiveness‚ speed‚ and effort. For example‚ when eating at home you have to go to H-E-B to buy
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exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer‚ 1996‚ 1). Nearly every aspect of today ’s society has been affected by McDonaldization including the restaurant business‚ education‚ work‚ healthcare‚ travel‚ leisure‚ dieting‚ politics and the family (Ritzer‚ 1996‚ 1). One of the first functions of McDonaldization is efficiency
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1 An Introduction to McDonaldization George Ritzer ay Kroc (1902–1984)‚ the genius behind the franchising of McDonald’s restaurants‚ was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings
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VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality‚ speed‚ and efficiency that are so well illustrated by the McDonalds’ style of operation. Food‚ packaging‚ and service are designed to move quickly and cheaply through and out of these restaurants‚ giving customers
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Introduction In his book entitled ‘The McDonaldization of Society’‚ George Ritzer nicely encompasses concepts from sociology‚ management‚ and economics to provide a profound understanding of our modern society. According to George Ritzer‚ McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us‚ Wal-Mart‚ Gap‚ Jiffy Lube‚ and Home Depot are all examples
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Introduction to Sociology The McDonaldization of Society George Ritzer‚ in his book The McDonaldization of Society‚ has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization‚ which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency‚ calculability‚ predictability and control by non-human technologies
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Education and Family: The McDonaldization of Two Social Institutions Nicholas Lyons Course name and number Professor ________ July 6‚ 2009 Education and Family: The McDonaldization of Two Social Institutions As the economy rises and falls‚ as politics changes‚ and as technology advances‚ the social institutions of education and family remain important in personal and social growth. Yet‚ as important as both
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The McDonaldization of Society George Ritzer has taken the work of Max Weber and has expanded them to produce a process of rationalization called the McDonaldization of society. In today’s society‚ everyone seems to be in a hurry. The quest to save time to do other things. The McDonaldization of Society is the search for maximum efficiency in increasing numerous and diverse social settings. It has been stated that McDonald’s principles are beginning to dominate more and more sectors of society
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McDonaldization of Society Paul Slaght Grantham University McDonaldization of Society Max Weber’s “Theory of Ideal Bureaucracies” identified six key characteristics that define an ideal type of bureaucracy. In his model the following show what an ideal bureaucracy should look like: 1. High degree of division of labor and specialization - Every manager and worker must perform specific tasks. 2. Hierarchy of Authority - A chain of command. Someone answers to someone above them. 3
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