Case study 8.2 Philips Lighting: screening markets in the Middle East Q1: Discuss the appropriateness of the screening model used in this case Philips Lighting looks on the one hand at the demand for lighting and on the other hand at the GDP per capita. Earlier cases showed that the demand for lamps and bulbs is a basic need for a country and as soon as a country starts developing this basic need increases. At a later stage of economic development basic lighting needs are covered so the need
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The nations in what we today call the Middle East are entirely the invention of Britain‚ France‚ and‚ to a lesser extent‚ Russia. The national boundaries of Iraq‚ Kuwait‚ and Ibn Saud’s Arabia were all defined at a meeting in Uqair in late 1922. Three separate provinces - Basra‚ Baghdad‚ and Mosul - came under British control in 1918. The British called the entire area Mesopotamia‚ drew new national boundaries around it‚ and changed the name to Iraq. This meant that three very different groups were
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The middle ages were a hard time for everyone. People struggle everyday trying to have enough food on the table and to be able to afford everything for their basic needs. The government wasn’t so great either. Everyone’s lives were difficult unless they were the wealthy. The government‚ people’s daily lives and medicine were difficult during the middle ages. Medieval Europe had different forms of government depending on the state and time period. People were governed by a king‚ lord or city assemblies
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people tend to enjoy in their day to day lives. Horror is a classical way for middle school students to learn how to catch readers attention when writing‚ so why not teach it. Horror is appropriate for middle school students being that it gets students interested about reading‚ there are life lessons to be learned‚ and students learn more knowledge about the horror genre. On the other hand it is often thought that many middle school students tend to get afraid when reading an horror genre‚ however no
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The Middle Ages is a period‚ more famous as “Dark Ages” due to the oppression and the corruption of the church‚ the Black Plague and the lack of progress in people’s life. The common event used to mark the beginning of the Middle Ages is the year the Western Roman Empire fell. One reason this year is not very accurate is that even though the western part fell‚ the eastern kept it up for another thousand years and its influence was still in power despite being weakened through the centuries. With
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Though both areas did gain medical knowledge from the Greeks and Romans it was often inaccurate‚ whereas the physicians of the Middle East built upon and corrected these mistakes in Europe they often became more confused. In Europe a good deal of medical knowledge was based on traditional information‚ spiritual influence‚ and social consensus. Medicine in Europe was strongly rooted
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pg.1 Florida’s stand your ground law‚ is it allowing criminals to get away with murder? I will be completely honest. Florida’s stand your ground law fails because it prevents convictions for violent assaults and murders. It is being used as a loophole and promotes vigilantism. I had no idea this law existed until the sad; and very controversial death of unarmed 17 year old Trayvon Martin. With all the media surrounding this tragic story it’s very hard not to read an article or listen
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The Middle Ages: The Crusades The Crusades were a lengthy number of battles in the Middle Ages that shaped and drastically changed religion all across Western Europe forever. These wars were driven by an intense dedication to faith by the Muslims and Christians of the time. 1. Crusade can be defined as an action driven by what people believe to be a good and worthy cause (Philips). 2. Interpretations of works by Islamic and Christians place start of Crusades ahead of accepted beginning in 1095
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Many people call the Middle Ages the “Dark Ages”. That means that there were not a lot of educated and intellectual people. This is inaccurate because there was a lot of intellectual progress. This is proven by document D‚ this shows that there was poetic advancement. It is also proven by the Magna Carta‚ which shows an in depth look at their laws and demands for personal freedom which takes a lot of intellectual knowledge to come up with such a sophisticated system. It was this system that laid
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AP World Elena Quigley COTE- Middle East 10/10/10 Time constitutes change in the world. Without change‚ we would be forever stuck in a stagnate form of life‚ where nothing ever improves. Change plays an important role in history. One thing that has changed throughout history is religion. One region that experienced change in religion is the Middle East. The main religion in the Middle East around 600-1450 C.E. was Islam. Islam began with Muhammad. At the age of forty (in 610 C.E.)‚ Muhammad
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