1986) and close to 80% of all television commercials (Pechmann and Stewart 1990b). Comparative advertising ’s increased popularity may be partly due to the Federal Trade Commission ’s informal encouragement of explicit comparisons (Tannenbaum 1974; Wilkie and Farris 1975)‚
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hiking trails throughout the nearby forest for the reason that these facilities are exclusive and only provided by Horseshoe. However‚ the company is also facing some weaknesses. Compared with its competitors like Blue Mountain‚ Mount St. Louis Moonstone‚ the ski operations of Horseshoe with 25 runs and six chairlifts are comparatively limited. As a result‚ there will be a restriction to the customer volume. In addition‚ the price of the ski-lift tickets is higher than its competitors except Blue
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Albite Albite is a common felspar and is the "pivot" mineral of two different feldspar series. It is most often associated with the plagioclase series where it is an end member of this series. The plagioclase series comprises felspars that range in chemical composition from pure NaAlSi3 O8 to pure CaAl2 Si2 O8 . The various plagioclase feldspars are identified from each other by gradations in index of refraction and density in the absence of chemical analysis and/or optical measurements. Albite
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Dame Agatha Mary Clarissa Christie‚ DBE was an English crime writer of novels‚ short stories‚ and plays. She also wrote six romances under the name Mary Westmacott‚ but she is best remembered for the 66 detective novels and 14 short story collections she wrote under her own name‚ most of which revolve around the investigations of such characters as Hercule Poirot‚ Miss Jane Marple and Tommy and Tuppence. She also wrote the world’s longest-running play‚ The Mousetrap. Born to a wealthy upper-middle-class
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A Segmentation Approach by John J. Burnett and Richard L. Oliver 3. Fear Appeals in Marketing. A Social Perspective by Homer E. Spence and Reza Moinpour 4. Fear: The Potential of an Appeal Neglected by Marketing by Michael L. Ray and William L. Wilkie 5. Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response by Tony L. Henthorne‚ Michael S. LaTour‚ Rajan Nataraajan
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The Sandy Hook Massacre and Its Effects on Gun Control The Sandy Hook Massacre is the second deadliest shooting by a single person in American history. According to CNN‚ this tragic attack took place at Sandy Hook Elementary School in Newtown‚ Connecticut on December 14‚ 2012. The shooter‚ Adam Lanza‚ brought three guns into the school‚ two of which were pistols‚ and one of which was an assault rifle. To get into the building‚ which had an updated security system‚ he shot his own way into the
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The earth has experienced some outrages events in its life time. But when the humans began to take over‚ they developed something so powerful it could wipe life as we know it off the face of the earth. Nuclear weapons by far have been one of the most dangerous things the earth has experienced (Effects of Nuclear Weapons). After a nuclear weapons kisses the ground‚ not only will the incineration of the terrain occur for miles; but also these radioactive particles will be scattered into the clouds
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Overcoming Prescription Drug Addiction: A Guide to Coping and Understanding. 3rd ed. Omaha: Addicus‚ 2008. Print. Kuhn‚ Cynthia‚ Scott Swartzwelder‚ and Wilkie Wilson. Buzzed: the Straight Facts about the Most Used and Abused Drugs from Alcohol to Ecstasy. 3rd ed. New York‚ NY: W.W. Norton‚ 2008. Print. Kuhn‚ Cynthia‚ Scott Swartzwelder‚ and Wilkie Wilson. Just Say Know: Talking with Kids about Drugs and Alcohol. New York: W.W. Norton&‚ 2002. Print.
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Marketing‚ vol. 4‚ no. 1‚ pp. 30-55. 2. Geraghty‚ S. & Torres‚ A.M. 2009‚ "The Irish wine market: a market segmentation study"‚ International Journal of Wine Business Research‚ vol. 21‚ no. 2‚ pp. 143-143 3. Gregory T Gundlach & William L Wilkie 2009‚ "The American Marketing Association ’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision"‚ Journal of Public Policy & Marketing‚ vol. 28‚ no. 2‚ pp. 259. 4. Kotler‚ P1998‚ "A generic concept of marketing"‚
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In today’s higher education landscape‚ employability of recent colleges graduates is an important topic as colleges and universities are now more than ever being critically evaluated on the relative success of these graduates entering the workforce (Chan & Derry‚ 2013). Many educators call for conventional career services centers to be more innovative and accountable for students’ college-to-career transition (Grasgreen‚ 2013). In order to help students better leverage their college degrees into
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