In this nation‚ fast food is filling up every ounce of our daily lives. An industry that started with a small innocent number of hamburger and hot dog stands has spread to every corner of the nation and the world. When we are to tired or have no time to make dinner after a long and extremely busy day‚ fast food restaurants is where we go to get our meals. Not only that‚ but fast food is now sold at airports‚ cruise ships‚ universities‚ high schools‚ elementary schools‚ and even hospitals. With the
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Fast Food Currently‚ most of the people depend on fast food which is easily accessible rather than cooking food at home which is a time consuming task. Fast food is the most popular food in America. Does fast food proves to be a healthy option for a daily purpose? Is fast food healthy? Being an argumentative topic this term “fast food” comes up with many questions. Fast food is a quick way of filling up your stomach but it is followed by many unknown and known disadvantages. As a peek in the
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of Contents Contents Pg. No 1.0 Company Background 1.1 Description of the product 2 3 2.0 Buyer Decision Making Process 2.1 Characteristics of Buyer’s Behaviour 5 8 3.0 Marketing Mix 3.1 4P’s and 7P’s of Marketing 3.2 Marketing mix strategy 3.3 Marketing Mix for Apple’s product 9 9 11 12 4.0 Conclusion 14 5.0 References 15 1.0 Company Background Apple Inc.‚ previously Apple computer‚ Inc.‚ is
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and Cons of Junk Food? Junk food industry is taking off these days‚ which incites both young and old. There are various pros and cons of junk food. Junk food such as fries and pizzas are tantalizing for everyone. Junk foods are filled with calories and fats without nutritional values. One benefit of fast food is that you can walk in‚ order and eat. For the modern youth‚ vegetables and fruits are not that appealing as compared to junk food such as pizzas and fries. Junk foods are delectable and
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1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms & Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met
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An Introduction to Marketing Mix Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. The 5P’s of the marketing mix are the following: Product‚ Price‚ Promotion‚ Place and People. To create the right marketing mix‚ businesses have to meet the following conditions: • The product has to have the right features. • Sold at ideal price. • The goods is sell in the right place. • The target group needs to be made
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MARKETING MIX A.I.U. ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they
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Fast food is something that every American knows about. Most likely you‚ the person reading this has had fast food before‚ and probably enjoyed it. Whether it may be Mcdonalds‚ Burger King‚ Taco Bell‚ Jack in the Box‚ KFC‚ etc. There is nothing as cheap‚ quick to get‚ and tasty as fast food. With the ever-growing population of obese Americans‚ people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight
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Marketing Mix A Marketing Mix is the combination of product offering used to reach market for the organization. The marketing mix comprises the product (what the actual offering comprises)‚ Price (the value exchanged for the offering)‚ promotion (the means of communicating that offering to the target audience‚ promotional mix) and distribution (also known as place‚ the means of having the offering available to the target audience). The Marketing mix is also known as the four Ps and which are as
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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