"The most inportant marketing mix elements in fast food industry" Essays and Research Papers

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    Negative effects on teenagers in the fast food industry Competition within the fast food industry is a difficult challenge which can take a toll on the youngest employees: teenagers. The very nature of the industry can sometimes harm teenagers in the process of producing profits. Inexpensive labor is considered essential for competing in the industry‚ but some of the young teenagers may become victims of exploitation. Some companies target the young and poor demographic and can guide them to

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    Service Marketing Mix

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    Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said‚ the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product‚ Pricing‚ Promotions and Placement

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    Fast Food

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    always a controversy about whether junk food should be taxed. Junk food means that there is a little redeeming nutritional value which has small amounts of vitamins or minerals in the food or that it is high in sugar and fat. This effects people’s health in that concentrated sources of sugar or fat can increase weight if the calories are more than the person’s need. However‚ some people argue that junk food consumed by many groups in society because it is the most convenient‚ easiest and cheapest ways

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    Austin Nash Ms. Bonnette English III 5 February 2010 Fast FoodFast Jobs‚ Fast Migration “Hello‚ welcome to McDonald’s! May I take your order?” These are the words no person wishes to repeat hour after hour‚ day after day‚ and month after month at a job. Despite this fact‚ thousands of people wake up each morning and have no choice but to slap on a uniform and a smiling face. These workers are known to have been abused‚ neglected and taken advantage of by their employers. And large quantities

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    Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. Restaurants and fast foods mainly contribute to the food service industry. “Fast food” generally refers to the type of restaurants that sell quick‚ inexpensive take-out food. During a relatively brief period of time‚ the fast food industry has helped to transform not only diet‚ but also

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    University of San Carlos College of Commerce P. del Rosario St.‚ Cebu City ------------------------------------------------------------------------------- An Analysis of the Philippine Fast Food Industry using Michael Porter’s Five Forces ------------------------------------------------------------------------------- Submitted to: Ms. Joyce Yang Submitted by; Group 9

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    Reasons for the flourish of fast food industry in India • The transformation of gender roles- Earlier‚ women were supposed to cook for the family while men worked out for an income. But now the responsibilities of house hold affairs are shared equally by men and women. Now a days both the husband and the wife go for work and they find it easier to substitute home meals with fast food. • Scarcity of time- The world today is very busy and people have no time to spare even to talk to others. This

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    Starbucks Marketing Mix

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    Starbucks Marketing Mix � PAGE * MERGEFORMAT �2� Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world’s largest coffeehouse chain. MARKETING MIX DEFINED A marketing mix helps

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    Marketing Mix Paper

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    Marketing Mix Paper Marketing can be challenging‚ especially in todays ’ current trends‚ with the technology of how rapid communication is being transmitted‚ and new marketing strategies are coming out faster than ever. In the subject matter of business‚ according to Truell (2014)‚ “the term marketing mix refers to the four major areas in decision making in the marketing process that are blended to obtain the results desired by the organization: product‚ place‚ price and promotion” (Truell. 2014)

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    4.1 Marketing mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 P’s: product‚ price‚ place and promotion. As shown in the figure 3; in Kotler’s Marketing mix chart the target

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