KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY UNIVERSITY OF DHAKA A report submitted to the Faculty of Business Studies in partial fulfillment of the requirements of the final term examination in Principle of Management‚ Summer-2013. Submitted To: Prof. Dr. Shahid Uddin Ahmed Course Instructor EM 502 (S-B) Principle of Management Submitted By: Group B Sahin Sultana‚ Roll-66 Kanis Fatima‚ Roll-76 Nowshin Ahmed‚ Roll-63 Tabassum Mohsin Chowdhury
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Marketing Mix Paper University of Phoenix MKT/421 July 11‚ 2010 The marketing mix plays an important part in marketing. The purpose of the marketing mix is to use a combination of tools to satisfy customers and obtain company goals. Often the marketing mix is referred as the four P’s: product‚ price‚ place‚ and promotion. The elements are adjusted until a right combination is found that serves the needs of the product’s customers while generating optimum income” (Marketing Mix‚ 2010‚ p. 1)
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Vision Statement 12 1.2 Mission Statement 12 1.2.1 Nando’s Mission Statement 12 1.2.2 Recommended Mission Statement 12 2. Macro-environmental Analysis and Industry Attractiveness 14 2.1 Porter’s Five Forces 14 2.2 Overall Macro-Environmental Pest Factors 21 2.3 Key Driving Forces Affecting the Industry 22 2.4 External Factor Evaluation (EFE) 23 3. Company and Competitor Analysis 25 3.1 Competitive Profile Matrix (CPM) 25 4. Micro-Environmental Analysis and
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Fast Food Market Market Overview: Fast food as defined by English dictionary is cooked food sold in snack bars and restaurants as a quick meal or to be taken away. Fast food is any food that can be prepared and sold within a short span of time. Thus‚ fast food industry is composed of all those food outlets that serve preheated or precooked food. Fast food market is the sale of eatables (food and drinks) for immediate consumption either on the premises or in designated eating areas shared with
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McDonald’s serves less than one percent of the world’s population. The restaurant chain plans to expand their leadership position through convenience‚ superior value‚ and excellent operations. (3) In today’s society‚ McDonalds has become one of the most successful franchises‚ as well as Fortune 500 companies out there. There are many aspects to this success in the cruel world of business‚ competition and our always fluxuating economy. The main questions marketers must narrow in on are who is our target
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Opportunities 11 Threat 11 Conclusion 12 List of reference 12 Appendix A 13 Appendix B 14 Appendix C 14 Executive summary Kraft Foods is the second largest food company in the world which generates revenues of $40.4 billion in 2009. They sell various packaged grocery products in more than 70 countries. In other words‚ Vegemite is one of their products. In Australia‚ Vegemite is priced at a
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applied to this industry McDONALD’S 1. Threat of substitute products Low-Moderate – Availability of the MCD products – Choose MCD for Easting and Entertainment – Narrows Threat of Substitutes due to introduction of local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH – Very competitive Fast Food industry – Competitors
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life caused that people talk‚ walk‚ drive and also eat much faster. Therefore a lot of people search for a quick way to get food and they thrive in fast food restaurants. It is needless to mention the most famous one. How many people would not know McDonald’s? Probably very few people. Its restaurants are spread almost all over the word. Most people know how unhealthy food McDonald’s offers and that they should avoid these meals – yes‚ people should be at least aware of stuff like that. However this
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UNIT 5: MARKETING TRAVEL AND TOURISM PRODUCTS AND SERVICES I – Introduction I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department‚ I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing. The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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