SYNOPSIS OF ERP PROJECT Radico Khaitan Limited SUBMITTED BY: GROUP-9 Dhruv Gupta 13DM066 Hasan Saif Hameed 13DM076 Jigyasa Gautam 13DM086 Krishnendu P N 13DM096 Milan M 13DM106 1.Introduction 1.1 About the Company Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico’s flagship brand‚ 8 PM Whisky‚ launched in 1999‚ was a runaway success. In the first year alone‚ it sold one million cases - a record for any Indian or foreign brand operating
Premium
| Brokeback Mountain | Assignment | | Teddy Marcu | 2/25/2014 | “Sometimes the thing you most want does not happen and sometimes the thing you never expect happens to us.” -Jack Twist- | | | 1.The original image of the wild west‚ contains two elements: the confrontation of nature and civilization‚ and of freedom with social constraint. Civilization is what threatens nature; and
Premium English-language films American Old West If You Have to Ask
Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
Premium Advertising Thought Caffeine
Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
Premium Marketing Advertising
The “Shining Mountain” is a story about a girl named Pangma-La. Her father named her this special name because he wanted to name her after a mountain. Her friends and classmates tease her a lot with the special name‚ but the worst for her is that those who attend her school‚ is more interested in her father than they are in her. That’s because her father is a famous mountaineer. The father has very high expectations for his daughter‚ but Pangma-La does not feel that she can live up to these expectations
Premium English-language films Feeling American films
1. Capacity to become successful you must have capacity to take hard work and working hard. a lot of people think they can be successful without working hard. Highly successful people are never lazy. They have a huge capacity for working hard. 2. Clear Highly successful people have a clear vision and mission of what they want to do. A clear vision of their success they work towards. | | 3. Competent One of the habit highly successful people practice is being good at what they do. Even
Premium Boy Man Male
Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
Premium Kiowa
MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
Premium Super Bowl Brand management Slurpee
CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
Premium Bell System Qualitative research Marketing
The shining mountain Assignment 2: Characterization of Pangma-La’s father Pangma-La’s father is a dynamic person. He has been described by many as: P18 l 8 ”Now there’s a hard man‚ there’s a hero”. He was a hard man to please. She always strived to please her father‚ and wanted his acceptance. He had really high expectations to his daughter‚ and always has had(and he has always had). P 19 l 32 “My daughter and I do not need porters‚” Pangma-La’s father said proudly. “We are strong and we
Premium Black-and-white films American films Tears